The Invisible Gorilla: How Our Intuitions Deceive Us

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More About This Book

Overview

Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot.
 
Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:
 
• Why a company would spend billions to launch a product that its own analysts know will fail
• How a police officer could run right past a brutal assault without seeing it
• Why award-winning movies are full of editing mistakes
• What criminals have in common with chess masters
• Why measles and other childhood diseases are making a comeback
• Why money managers could learn a lot from weather forecasters
 
Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement.
 
The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time.
 

Product Details

  • ISBN-13: 9780307459664
  • Publisher: Broadway Books
  • Publication date: 6/7/2011
  • Pages: 320
  • Sales rank: 68,838
  • Product dimensions: 5.08 (w) x 7.96 (h) x 0.72 (d)

Meet the Author

CHRISTOPHER CHABRIS and DANIEL SIMONS are cognitive psychologists who have each received accolades for their research on a wide range of topics. Their “Gorillas in Our Midst” study reveals the dark side of our ability to pay attention and has quickly become one of the best-known experiments in all of psychology; it inspired a stage play and was even discussed by characters on C.S.I. Chabris, who received his Ph.D. from Harvard, is a psychology professor at Union College in New York. Simons, who received his Ph.D. from Cornell, is a psychology professor at the University of Illinois.

Table of Contents

Introduction: Everyday Illusions xi

1 "I Think I Would Have Seen That" 1

2 The Coach Who Choked 43

3 What Smart Chess Players and Stupid Criminals Have in Common 80

4 Should You Be More Like a Weather Forecaster or a Hedge Fund Manager? 116

5 Jumping to Conclusions 150

6 Get Smart Quick! 185

Conclusion: The Myth of Intuition 224

Acknowledgments 243

Notes 247

Index 291

Customer Reviews

Average Rating 4
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See All Sort by: Showing 1 – 20 of 43 Customer Reviews

  • Posted April 11, 2010

    I Also Recommend:

    9780061353246

    Informative and entertaining

    I have been exposed to the famous psych experiment that gave this book its name several times and continue to be amazed at subjects' failure to see a huge gorilla walk through two teams of ball players. As a result I was immediately attracted to a book written by the psychologists who devised an experiment that was at the same time funny and yet insightful. Anyone who could devise such a clever experiment, I reasoned, can probably write a clever book. I wasn't wrong.

    As the subtitle says, this book is about illusions, the many ways our brains can deceive us. The authors discuss six common illusions, devoting a chapter to each: illusions of attention, memory, confidence, knowledge, cause, and potential. The illusion of attention involves our failure to notice other events in the environment when we are concentrating on one specific thing. The illusion of memory involves the distortion and embellishment that affect our memories, especially for events that have a high emotional impact. The illusion of confidence makes us tend to overrate our own abilities and also to interpret another person's confidence as a sign of ability. The illusion of knowledge involves implicitly believing you know more than you actually do. The illusion of cause refers to our inclination to find causal relationships where none exist and arises from the human inclination to find meaning in patterns, to infer causal relationships from coincidences, and to infer that earlier events cause later ones. Finally, the illusion of potential describes the effects of the widespread belief that the human mind has unlimited potential and that we use only a small part of our capacity. (This last "illusion", while interesting and valid, seemed to me to be a different kind of animal from the other illusions, and not quite to fit in the book.)

    Each illusion is illustrated by relevant examples, some funny and some tragic, including the fear that vaccination causes autism, an incident where a group of police officers seriously beat up a fellow officer because they mistook him for a suspect who they believed had shot another policeman, a false memory of a dinner with actor Patrick Stewart, and, of course, the gorilla experiment. There is some discussion of why these illusions exist, generally an evolutionary explanation. I personally would have liked to see more of the cognitive or brain science behind the illusions, and I am sure the authors would have loved to include it, but they cannot write about what is not yet known, so I will not fault them for the omissions.

    This is not a self-help book that gives the "magic key" to avoiding illusions, and the authors admit that they themselves can fall prey to illusory thinking, but they believe that knowing about the mental traps can help us to identify them in ourselves and others. In the last chapter, like good professors everywhere, the authors test the readers' mastery of the material with a delightful parody of a CEO profile of the sort found in Sunday newspapers or business magazines. The reader is asked to identify the illusions contained in the profile. I know I did better at the end of the book than I would have before I read it. I learned some things and raised my awareness. I believe you will, too, and recommend it to anyone interested in how our minds work and how we might make them work just a bit better.

    5 out of 5 people found this review helpful.

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  • Anonymous

    Posted November 22, 2011

    Not happy

    This is worthless to me because I can' open it !!!!!!

    1 out of 4 people found this review helpful.

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