The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us

The Invisible Gorilla: And Other Ways Our Intuitions Deceive Us

4.2 50
by Christopher Chabris, Daniel Simons
     
 

ISBN-10: 0307459659

ISBN-13: 9780307459657

Pub. Date: 05/18/2010

Publisher: Crown Publishing Group

Reading this book will make you less sure of yourself--and that's a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology's most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don't work the way we think they do

…  See more details below

Overview

Reading this book will make you less sure of yourself--and that's a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology's most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don't work the way we think they do. We think we see ourselves and the world as they really are, but we're actually missing a whole lot.

Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain:

• Why a company would spend billions to launch a product that its own analysts know will fail
• How a police officer could run right past a brutal assault without seeing it
• Why award-winning movies are full of editing mistakes
• What criminals have in common...

Read More

Product Details

ISBN-13:
9780307459657
Publisher:
Crown Publishing Group
Publication date:
05/18/2010
Pages:
320
Product dimensions:
9.54(w) x 6.56(h) x 1.12(d)

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >