Invisible Grail: How Brands Can Use Words to Captivate Audiences / Edition 2 by John Simmons | 9781904879695 | Paperback | Barnes & Noble
Invisible Grail: How Brands Can Use Words to Captivate Audiences / Edition 2

Invisible Grail: How Brands Can Use Words to Captivate Audiences / Edition 2

by John Simmons
     
 

ISBN-10: 1904879691

ISBN-13: 9781904879695

Pub. Date: 05/28/2006

Publisher: Cyan Communications


Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using

Overview


Seeking to reverse the trend of overemphasizing the importance of visuals at the cost of written communication strategies, this guide reinforces the power of language in creating and building strong brands. The prowess of large corporations such as Guinness and Unilever, as well as emerging brands, in engaging their audiences and connecting with customers using words is examined by looking at the powerful verbal identity behind each brand. Iconic brand status is presented as an attainable goal once a business learns how to tap hidden creative resources and successfully communicate with customers.

Product Details

ISBN-13:
9781904879695
Publisher:
Cyan Communications
Publication date:
05/28/2006
Pages:
224
Product dimensions:
5.50(w) x 8.40(h) x 0.80(d)

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