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Invitation to the Party: Building Bridges to the Arts, Culture and Community

Overview

Acknowledged as the nation’s foremost expert on audience development involving America’s growing multicultural population by the Arts and Business Council, Donna Walker-Kuhne has now written the first book describing her strategies and methods to engage diverse communities as participants for arts and culture. By offering strategic collaborations and efforts to develop and sustain nontraditional audiences, this book will directly impact the stability and future of America’s cultural and artistic landscape. Donna ...

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Invitation to the Party: Building Bridges to the Arts, Culture and Community

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Overview

Acknowledged as the nation’s foremost expert on audience development involving America’s growing multicultural population by the Arts and Business Council, Donna Walker-Kuhne has now written the first book describing her strategies and methods to engage diverse communities as participants for arts and culture. By offering strategic collaborations and efforts to develop and sustain nontraditional audiences, this book will directly impact the stability and future of America’s cultural and artistic landscape. Donna Walker-Kuhne has spent the last 20 years developing and refining these principles with such success as both the Broadway and national touring productions of Bring in ’Da Noise, Bring in ’Da Funk, as well as transforming the audiences at one of the U.S.’s most important and visible arts institutions, New York’s Public Theater. This book is a practical and inspirational guide on ways to invite, engage and partner with culturally diverse communities, and how to enfranchise those communities into the fabric of arts and culture in the United States.

Donna Walker-Kuhne is the president of Walker International Communications Group. From 1993 to 2002, she served as the marketing director for the Public Theater in New York, where she originated a range of audience-development activities for children, students and adults throughout New York City. Ms. Walker-Kuhne is an Adjunct Professor in marketing the arts at Fordham University, Brooklyn College and New York University. She was formerly marketing director for Dance Theatre of Harlem. Ms. Walker-Kuhne has given numerous workshops and presentations for arts groups throughout the U.S., including the Arts and Business Council, League of American Theaters and Producers, the Department of Cultural Affairs, and the National Endowment for Arts to name a few. She has been nominated for the Ford Foundation’s 2001 Leadership for a Changing World Fellowship.

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Product Details

  • ISBN-13: 9781559362306
  • Publisher: Theatre Communications Group
  • Publication date: 1/1/2005
  • Pages: 192
  • Sales rank: 966,419
  • Product dimensions: 5.90 (w) x 9.00 (h) x 0.50 (d)

Meet the Author


As Director of Marketing and Audience Development at the Public Theater, Donna Walker-Kuhne has originated a range of audience development activities for children, students and adults throughout New York City. Ms. Walker-Kuhne is an Adjunct Professor in marketing the arts at Fordham University, Brooklyn College and New York University. She was formerly Marketing Director for Dance Theatre of Harlem. Ms. Walker-Kuhne has given numerous workshops and presentations for arts groups throughout the U.S.
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Table of Contents

Introduction : building bridges to the arts, culture and community
Ch. 1 You must begin with a vision and a plan 3
Ch. 2 Understanding the language and history of audience development 9
Ch. 3 Ten tools for building audiences 21
Ch. 4 Creating the magic : dance theatre of Harlem 33
Ch. 5 Cultural explosions : the public theater 57
Ch. 6 Case study : Bring in 'da noise, bring in 'da funk 93
Ch. 7 Case study : Harlem song 117
Ch. 8 Audience development in the museum field 129
Ch. 9 The future 151
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