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Inviting Latino Voters: Party Messages and Latino Party Identification
     

Inviting Latino Voters: Party Messages and Latino Party Identification

by Stacey L. Connaughton
 

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines

Overview

Latino's increasing numbers and their uncertain voting behaviors have enticed Democrats and Republicans to actively court this demographic group, seeking their partisan identification. Through in-depth interviews with campaign strategists, a quantitative analysis of Latino-oriented television advertisements and a survey of Latino citizens, this project examines these efforts.

Product Details

ISBN-13:
9780415649308
Publisher:
Taylor & Francis
Publication date:
09/10/2012
Series:
Latino Communities: Emerging Voices - Political, Social, Cultural and Legal Issues Series
Edition description:
Reprint
Pages:
224
Product dimensions:
5.90(w) x 8.90(h) x 0.80(d)

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