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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps
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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

4.3 3
by Jeffrey Hughes
 

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There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don't know much about marketing? Don't worry: This book gives you all the tools you'll need. Top iPhone and iPad apps marketing consultant Jeffrey

Overview

There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don't know much about marketing? Don't worry: This book gives you all the tools you'll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who'll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!

You'll Learn How To

Identify your app's unique value, target audience, and total message

Understand the App Store's dynamics and choose the right strategy to cut through clutter

Set the right price for your app

Get App Store and third-party reviewers to recommend your apps

Write effective press releases for your apps and time your publicity for maximum effectiveness

Biog about your app and get the attention of influential bloggers

Use Facebook, Twitter, and other social media to generate word-of-mouth buzz

Use promotions and cross-marketing, just like professional marketers do

Build an audience that will buy your next app, too!

Product Details

ISBN-13:
9780789744272
Publisher:
Que
Publication date:
04/26/2010
Series:
Que Biz-Tech Series
Pages:
294
Product dimensions:
5.90(w) x 8.90(h) x 0.70(d)

Meet the Author

Jeffrey Hughes is the creator and lead instructor for Xcelme’s (www.xcelme.com) iPhone and iPad App Marketing course, which has helped hundreds of independent developers market their iPhone and iPad apps effectively in a very competitive market. He has two decades of experience as a marketer, publisher, and speaker, working with high tech companies including McAfee, Blue Coat, and Novell.

Jeffrey consults and gives seminars around the world to developers, corporations, and universities on how to position their apps, improve their marketing approach, and win new customers. Hughes is the author of 13 books including Android Apps Marketing: Secrets to Selling Your Android App. Hughes has a B.S. degree in marketing and a minor in computer science from Brigham Young University. He resides in Scottsdale, Arizona.

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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps 4.3 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
Best game in the world!!!!!!!!!!!!!!!!!!!!!!!!!!!!
Anonymous More than 1 year ago
Anonymous More than 1 year ago
I want my nook color with android apps some one help me