iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps
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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

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by Jeffrey Hughes
     
 

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The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated!

Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don&rsquo

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Overview

The Easy, Step-by-Step Guide to Marketing Your iPhone/iPad Apps–Now Fully Updated!

Grab your share of the multibillion-dollar iPhone/iPad app market! Top mobile app marketer Jeffrey Hughes will show you how to create an app that will sell, find customers who’ll buy it, and motivate them to lay down their hard-earned cash, right now! Don’t just throw your app out there; learn how to get noticed and make sales no matter how crowded the App Store gets! Completely revised for today’s iPhone/iPad marketplace, this book walks you through building a winning marketing plan, positioning your app, crafting your message, using the latest social marketing techniques, connecting with your best customers, and more! Absolutely no marketing experience is needed. With plenty of examples, screen shots, and step-by-step directions, this book makes iPhone/iPad app marketing easy!

You’ll Learn How To:

• Create an app with unique value to customers who’ll pay for it

• Cut through the clutter in an App Store with more than 475,000 apps

• Target and segment your audience–and reach it with pinpoint accuracy

• Identify your true competitors, learn from them, and successfully sell against them

• Use social media to build strong relationships with thousands of potential buyers

• Learn how to maximize social media tools such as Facebook, Twitter, and YouTube and gain the exposure your app needs

• Create an integrated, consistent total message: naming, icons, graphics, website, App Store text, and more

• Utilize social media to generate positive word-of-mouth

• Get promoted in traditional media at surprisingly low costs

• Time your launch and marketing activities for maximum impact

• Write, publish, and distribute winning press releases

• Price your app carefully and adjust pricing to maximize long-term revenue

Product Details

ISBN-13:
9780789748331
Publisher:
Que
Publication date:
10/14/2011
Series:
Que Biz-Tech Series
Pages:
316
Product dimensions:
5.90(w) x 9.00(h) x 1.00(d)

Meet the Author

Jeffrey Hughes is the creator and lead instructor for Xcelme’s (www.xcelme.com) iPhone and iPad App Marketing course, which has helped hundreds of independent developers market their iPhone and iPad apps effectively in a very competitive market. He has two decades of experience as a marketer, publisher, and speaker, working with high tech companies including McAfee, Blue Coat, and Novell.

Jeffrey consults and gives seminars around the world to developers, corporations, and universities on how to position their apps, improve their marketing approach, and win new customers. Hughes is the author of 13 books including Android Apps Marketing: Secrets to Selling Your Android App. Hughes has a B.S. degree in marketing and a minor in computer science from Brigham Young University. He resides in Scottsdale, Arizona.

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