iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps

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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (eBook) Pub. Date: 9/30/2011 Publisher: Pearson Education

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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (eBook) Pub. Date: 4/12/2010 Publisher: Pearson Education
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iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps Pub. Date: 10/14/2011 Publisher: Que

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Overview

There are huge profits to be made in selling iPhone and iPad apps! But with more than 180,000 + apps now available, just getting your app into the App Store is no longer enough. You need to market it effectively. Don't know much about marketing? Don't worry: This book gives you all the tools you'll need. Top iPhone and iPad apps marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, positioning highly competitive apps, choosing your message, building buzz, and connecting with people who'll actually buy your app. With plenty of examples and screen shots, this book makes iPhone and iPad apps marketing easy!

You'll Learn How To

Identify your app's unique value, target audience, and total message

Understand the App Store's dynamics and choose the right strategy to cut through clutter

Set the right price for your app

Get App Store and third-party reviewers to recommend your apps

Write effective press releases for your apps and time your publicity for maximum effectiveness

Biog about your app and get the attention of influential bloggers

Use Facebook, Twitter, and other social media to generate word-of-mouth buzz

Use promotions and cross-marketing, just like professional marketers do

Build an audience that will buy your next app, too!

Product Details

ISBN-13: 9780789748331
Publisher: Que
Publication date: 10/14/2011
Edition number: 2
Pages: 316
Sales rank: 421,609
Series: Que Biz-Tech Series
Product dimensions: 5.90 (w) x 9.00 (h) x 1.00 (d)

Meet the Author

Jeffrey Hughes has more than 18 years of experience as a high-tech marketer, publisher, and keynote speaker working with companies such as McAfee, Webroot, Intel, and Novell. He is developer and lead instructor for Xcelme's Intro to iPhone App Marketing course, which has helped scores of developers market their iPhone apps effectively in an increasingly competitive market. He is a frequent contributor to popular iPhone development sites, including 148Apps.Biz. Hughes co-founded Uproot Marketing, LLC, a company dedicated to helping small and medium businesses deliver effective marketing with the latest tools and technology.

Section 1 – Your App Marketing Message

Chapter 1: Your iPhone and iPad App Marketing Strategy: Grand Slam or Base Hits?

Chapter 2: What Makes a Winning iPhone/iPad App?

Chapter 3: Identifying Your App’s Unique Value

Chapter 4: Identifying Your Target Audience (research and demographics)

Chapter 5: Building Your App’s Total Marketing Message (effective app naming, solid graphics, crisp websites, powerful references, compelling reviews and descriptive selling phases)

Section 2 – Delivering Your Marketing Message

Chapter 6: Electronic Word of Mouth (what works best to get the word out about your iPhone app? Learn the pros and cons of using email, websites, direct mail, advertising, etc.)

Chapter 7: Using Social Media for Your App Marketing (Create buzz and build a community using social media with Facebook, Twitter, blogs, YouTube, etc.)

Chapter 8: Timing Your Marketing Activities (Timing the delivery of your message for maximum impact)

Chapter 9: Getting the Word out About Your Apps (Delivering your message to your target audience through press releases and other means)

Section 3 – Pricing Your App/Launching Your App

A key aspect of marketing your app is to carefully set your price. You should know well before the launch how much you will charge for your app…

Chapter 10: Pricing Your App (Pricing considerations for iPhone apps and software in general)

Chapter 11: Conduct an App Pricing Analysis (How to conduct a pricing analysis for your app)

Chapter 12: Selling Value over Price (Selling value…the story of the chocolate sundae)

Chapter 13: Breaking into the Top 100 (Getting your app into the top 100 on the AppStore)

Chapter 14: Creating a Free App (Offering a free “limited” app to spur sales and other offers)

Chapter 15: The App Pricing Roller Coaster (Raising and lowering your price on the AppStore)

Chapter 16: Promotions and Cross Marketing to Sell Your App (Best types, times that work, special offers, product synergies)

Chapter 17: Using iPhone and iPad analytics (How to measure results with analytics)

Section 4 – Got an App Marketing Plan?

Chapter 18: Why have a marketing plan?

Chapter 19: Components of an App Marketing Plan

Chapter 20: Marketing Essentials

Chapter 21: 25 Essential iPhone/iPad Marketing Activities

Chapter 22: Implementing Your Plan

Chapter 23: Using iPhone Apps for Corporate Marketing

Conclusion

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Anonymous

Posted February 21, 2012

Pee

Best game in the world!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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