iPhone Millionaire: How to Create and Sell Cutting-Edge Video

( 2 )

Overview

POINT, SHOOT, PROFIT.

Winner of a 2013 Small Business Book Award - Technology Category

This step-by-step, nuts-and-bolts guide from television-media producer Michael Rosenblum shows you how to get rich quick using your iPhone or camcorder to:

  • CREATE VIDEO CONTENT LIKE A ...
See more details below
Paperback
$19.83
BN.com price
(Save 9%)$22.00 List Price

Pick Up In Store

Reserve and pick up in 60 minutes at your local store

Other sellers (Paperback)
  • All (34) from $1.99   
  • New (14) from $2.89   
  • Used (20) from $1.99   
iPhone Millionaire (ENHANCED EBOOK)

Available on NOOK devices and apps  
  • NOOK Devices
  • Samsung Galaxy Tab 4 NOOK 7.0
  • Samsung Galaxy Tab 4 NOOK 10.1
  • NOOK HD Tablet
  • NOOK HD+ Tablet
  • NOOK Color
  • NOOK Tablet

Want a NOOK? Explore Now

NOOK Book (eBook)
$13.99
BN.com price
(Save 44%)$25.00 List Price

Overview

POINT, SHOOT, PROFIT.

Winner of a 2013 Small Business Book Award - Technology Category

This step-by-step, nuts-and-bolts guide from television-media producer Michael Rosenblum shows you how to get rich quick using your iPhone or camcorder to:

  • CREATE VIDEO CONTENT LIKE A PRO
  • EDIT AND GET IT ONLINE
  • FIND YOUR CLIENTS AND START CASHING IN
  • BUILD A CAREER THAT’S TRENDING

"You must read this brilliant, practical, hilarious guide to success in the Digital Age—and beyond. An indispensable classic from a classy global guru." — Kevin Klose, Dean, Albert Merrill School of Journalism

and Past President, National Public Radio

"Buy this book. Listen to this guy. Make money. Ignore that advice at your peril." — Jeff Jarvis, bestselling author of What Would Google Do? and Director, Tow-Knight Center for Entrepreneurial Journalism at CUNY

"If you buy only one book this year, buy mine. But if you're going to buy a second, buy this one." — Joan Rivers

"Michael Rosenblum is the undisputed guru of short-form video. His simple approach and one-of-a-kind teaching style turn amateurs into extraordinary storytellers." — Pat Lafferty, Chief Operating Officer, McCann Erickson Worldwide

"Today, if you want to sell your house, sell your car, or get a girlfriend you need a good video. . . . This book gives you what it takes to sell the house, sell the car, get the girl, make some money, and have lots of fun along the way." — Pat Younge, former President and

General Manager, The Travel Channel

Read More Show Less

Product Details

  • ISBN-13: 9780071800174
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 8/31/2012
  • Edition number: 1
  • Pages: 240
  • Sales rank: 1,011,566
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.60 (d)

Meet the Author

MICHAEL ROSENBLUM has built cutting-edge media networks and TV stations all over the world from Time Warner’s NY1 to Current TV.

Read More Show Less

Read an Excerpt

iPHONE Millionaire

How to Create and Sell Cutting-Edge Video


By MICHAEL ROSENBLUM

The McGraw-Hill Companies, Inc.

Copyright © 2013Michael Rosenblum
All rights reserved.
ISBN: 978-0-07-180018-1


Excerpt

CHAPTER 1

Your First Week: Anyone Can Do This


In this week, we're going to get an overview of how the world of television, video, and film has changed and how you can be part of a massive new opportunity. The less experience you have, the better.

In the early 1990s, I was teaching at Columbia University's Graduate School of Journalism.

Everyone says, "Don't date your students," and this, it turns out, is very good advice. I wish I had listened. In 1992, I started to date one of my students. In 1993, I married her. And in 2003, I filed for divorce. But it's the dating part that we are interested in at the moment.

She was an aggressive 23-year-old who had worked for an English-language newspaper in Mexico City and now wanted to expand her journalism education.

I had graduated from Columbia's Graduate School of Journalism only a few years earlier and had found a job working as a producer for CBS Sunday Morning, the CBS News program. With this, I was qualified to get a part-time position as an adjunct professor at Columbia teaching television.

I met Glenda at the student-faculty mixer, and to move our burgeoning relationship along, I suggested that it might be fun to shoot a "documentary film" together.

And thus it was that we spent a weekend in Philadelphia in the Emergency Room of the Hospital of the University of Pennsylvania, called HUP. We had brought our video camera, a small handheld home video camera, in the hopes of shooting a real-life version of ER, the very popular TV show.

A great deal of "documentary filmmaking" is just a matter of showing up with a camera and waiting for something "interesting" to happen—then filming it. Emergency rooms are good places to wait for "interesting things" to happen. You sit and wait, and interesting things just come in through the door.

While we were in the ER waiting room, a young couple came in with an interesting story.

The core of any good film or video is in the characters. Casting is everything. And you don't get any good characters unless you start casting, so that is what I did. I leaned over and said to the guy who had just entered the ER, "How are you doing?"

This, in retrospect, seems a stupid question in a hospital emergency room.

The guy looked at me for a second. He was a big, menacing man with a mean expression, and I thought he might punch me in the face for having the temerity to talk to him, but then he saw the camera.

"Documentary filmmakers," I said, pointing at Glenda and myself.

So he smiled.

Video cameras are licenses to be just about anywhere and talk to anyone.

"TV?" he asked. Clearly, "documentary filmmakers," while holding sway with graduate students, didn't have the traction that TV has with the general public.

I smiled. "You bet!" I said. (Who knew? Could be?)

He smiled again, clearly at ease now. TV was something he understood. It's a shared fraternity. We all do it. Five hours a day. And who does not want to be on TV?

"I was shot six times," he said, leaning in a bit and sharing a confidence.

Well, you don't see that every day.

In fact, I had never until then even met anyone who had been shot even once, let alone six times. Of course, I had seen people shot in the movies. They fell down. They died. Maybe he was pulling my leg.

"Come on," I said, ever the journalist with the incisive question.

He could see that I did not believe him. A dark scowl crossed his face, which was pretty scary.

"You wanna see?" he asked, more intimidating than questioning.

Of course I did, and he lifted his shirt to reveal six small black bumps.

"Bullets," he said.

"I was shot too," his girlfriend added, somewhat competitively. "In the butt. You wanna see that?"

He shot her a glance that indicated that she was clearly not to drop her pants.

Just then, the attending nurse indicated that my new gunshot victim/friend could come into the emergency room and be seen.

"Can Mister TV man come along?" he asked the nurse. "He gonna put me on Channel 5 news."

The nurse rolled her eyes and said, "Sure."

"This gonna be on TV, right?" my new friend asked me.

"You bet!" I said. What was he going to do if it wasn't? Shoot me? Probably. Anyway, all four of us headed into the ER.

Now, as it turns out, when you get shot, particularly with a small-caliber bullet, so I am told, you don't fall down dead like on Law and Order. Sometimes the bullet just enters the body, and it's fast and hot, and the wound cauterizes and the bullet just stays there and ultimately works its way to the surface, like a splinter.

In the ER, a doctor on call showed me this miracle. He lifted our "victim's" shirt, and with a straightened paper clip, he tapped the top of the black bump.

Click ... click ... click.

"Hear that?" the doctor asked. "Metal on metal. That's the bullet."

"Cool."

The attending that day in the ER was a young woman doctor who took no liking to these kinds of people.

Frequent fliers, she called them. "Sew them up, send them out, and they get shot up again." She placed the new star of our soon-to-be documentary film on a table and began to extract the first bullet from him, without any anesthesia. She simply grabbed a set of forceps and began digging around.

My newfound friend with the six bullets screamed a scream I hope never to hear again.

The doctor put down the forceps and looked at this giant of a man, easily twice her size, and said, "You big baby."

He stopped screaming and stared at her.

For a moment.

Then she went back to work digging around.

He screamed more. Then the first bullet came out.

She held it in the forceps in front of him.

"Doesn't that feel better?" she asked.

He looked at her.

"That do not feel better," he said.

We were quite happily filming all of this with our video camera.

Then, with the camera rolling, the man's girlfriend reached over and grabbed the bullet from the forceps and shoved it in his face.

"You said you were shot with a .38," she said. "This ain't no .38. This is a Glock 9 millimeter."

Really.

It was a fantastic moment. And we had recorded it all.

Well, I thought, maybe this will be on TV.

We stayed at HUP for a few more days, shooting all kinds of interesting stuff, and then we came back to New York to edit it all together.

Now, I was the "older person" in the room. I was the person with all the TV experience. I had even won a few Emmys (okay, local Emmys at Channel 13 in New Jersey, but Emmys none the less). With all my experience, I proceeded to lay out the structure of the documentary film we were now going to make.

I saw it all very clearly in my head.

"We're going to get archival footage of the Vietnam War, and we're going to cut back and forth between Vietnam medical choppers and the ER in Philly," I announced. "The medical battlefield of Vietnam came home to the battlefield of inner-city Philadelphia," I narrated in one of those deep bass PBS "important film" voices. It was great.

Glenda looked at me like I was an idiot ... or very old ... or both, probably.

"I'm not doing that," she said.

The student.

"You're not?" I said.

"No way, José." Like a rebellious teenager.

"Well, what do you have in mind?" This was going to be good. The student filmmaker's idea.

She paus
(Continues...)


Excerpted from iPHONE Millionaire by MICHAEL ROSENBLUM. Copyright © 2013 by Michael Rosenblum. Excerpted by permission of The McGraw-Hill Companies, Inc..
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Read More Show Less

Table of Contents

Contents

Acknowledgments          

Introduction          

Chapter 1 Your First Week: Anyone Can Do This          

Chapter 2 The Opportunity Before You          

Chapter 3 The Second Week: Ted Turner and Me          

Chapter 4 You Already Know How to Do This          

Chapter 5 The Karma of Shooting          

Chapter 6 Week 3: Tell Me a Story          

Chapter 7 Fluffy May Die          

Chapter 8 Week 4: Welcome to the Revolution          

Chapter 9 Week 5: Your Pathway to Success          

Chapter 10 Filing a Flight Plan          

Chapter 11 Finding Your Clients          

Chapter 12 Step 4 on the Ladder to Success: Newspapers, Magazines, and TV
News          

Chapter 13 Week 6: The Big Money Is in Cable          

Chapter 14 Video: Your Path to Fame and Fortune          

Chapter 15 Quo Vadis?          

Index          


Read More Show Less

Customer Reviews

Average Rating 3
( 2 )
Rating Distribution

5 Star

(1)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(1)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted January 8, 2014

    Why.

    Why do yiu go by king?

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 28, 2012

    King

    Fyyyyyyyyyyyyyyyyyyyyyyyyyy !!+!!!!!!!+!!!!!+!!!!!+!!!!+!!!

    0 out of 3 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)