IProperty: Profiting from Ideas in an Age of Global Innovation


Praise for iProperty: Profiting from ideas in an Age of Global innovation

"iProperty is an end-to-end playbook for the enterprise that values its intellectual property as an asset. It can help in the formulation of strategy and the execution of a holistic approach to patent and trade secret management and monetization. It should be a mandatory read for all senior technology executives and their IP law staff."
—Nicholas Ilyadis, VP and CTO Enterprise Networking Group, Broadcom ...

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Praise for iProperty: Profiting from ideas in an Age of Global innovation

"iProperty is an end-to-end playbook for the enterprise that values its intellectual property as an asset. It can help in the formulation of strategy and the execution of a holistic approach to patent and trade secret management and monetization. It should be a mandatory read for all senior technology executives and their IP law staff."
—Nicholas Ilyadis, VP and CTO Enterprise Networking Group, Broadcom Corporation

"Over the years, I have read many books on intellectual property (IP), and many have been valuable to me. Most, though, are readable only by people who already appreciate the importance of IP, not those who need to appreciate the importance of IP . . . such as business executives! iProperty not only contains critical and valuable information, but it is both interesting and compelling . . . a must-read for business leaders who need to leverage IP as a competitive weapon."
—Tom Colson, CEO, IP.com

"iProperty equips the busy executive with the tools to nurture, develop and protect innovation. Part how-to guide and part rousing call to arms, iProperty delivers guidance at strategic, tactical and procedural levels. People for whom technology means business will find this book an essential resource."
—Steven J. Frank, partner, Goodwin Procter LLP and author of Intellectual Property for Managers and Investors

"iProperty provides a timely and refreshingly realistic approach to the business of intellectual property management. This book should be required reading for anyone in the intellectual property asset management field."
—Mark J. Ramberg, Director, Technical IP Strategy, Microsoft

"iProperty takes a fresh look at intellectual property, explaining where oldThink still applies and where it doesn't. Barrett, Price, and Hunt don't just stop after explaining the theory; they provide cogent strategies and tactics for ensuring that an organization can develop iProperty that is as cutting edge as the innovation it protects."
—Stuart Meyer, Partner, Intellectual Property Group. Fenwick & West LLP

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Product Details

  • ISBN-13: 9780470171790
  • Publisher: Wiley
  • Publication date: 1/9/2008
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 7.20 (w) x 10.00 (h) x 1.20 (d)

Meet the Author

William Barrett is a patent attorney and author with a passion for developing novel approaches to managing intellectual property. He is Vice President of Intellectual Property for Advanced Liquid Logic, Inc., in Research Triangle Park, North Carolina.

Christopher Price is CEO of LAAMScience, Inc., in Research Triangle Park, North Carolina. A serial entrepreneur, Chris has served as CEO for several life sciences companies based on a variety of technologies and is an inventor on more than 30 U.S. patents and patent applications.

Thomas Hunt is Director of Intellectual Property at Markem Corporation in Keene, New Hampshire. A patented inventor and cofounder of ipCapital Group, Inc., a premier IP strategy consulting firm, Tom has developed and refined intellectual asset management methodologies and processes that have been used in over 350 companies.

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Table of Contents

iProperty: Rethinking Intellectual Property.

Competing for the Future.

What is iProperty?

iProperty is not Evil.

Shifting Global Sands.

  Innovation Happens…Everywhere.

We're All Global Now.

Think for a Moment.

Part I. Introducing the Global Context.

1. Innovating World: Welcome to the Global Innovation Factory.

Why the World is Innovating.

Innovation Drives Economic Globalization.

The Urgency of Innovation The Globalization of Innovation.

  iProperty Risks and Opportunities.

Lagging Legal Standardization.

Increasing Global Economic Output.

Fueling the Global Spread of Innovation

  The “Creative Class”.

  Outsourcing Cost of Innovation.

  Growing Infrastructure.

Improving Education.

Governmental and Non-profit Initiatives.

Playing the Global iProperty Game.

2. iProperty World: Assessing Risk in a Changing Global Environment.

Institutional Risks.

India's New Patent Law.

China, The World's Biggest Pirate.

The Good News.

Infringement Risks.

Risks in Developing Countries.

Risks in Developed Countries.

Management Risks.

Technology Risks.

Minimizing Global Risks.

Part II . Strategies for a Flat World.

3. Global Strategy: Protecting, Strengthening, Expanding Business Opportunities.

The Strategic Context.

A Plethora of Decisions.

Spending Money and Getting Nowhere.

Patent Attorney as Guru.

Management Misunderstandings.

The Worst Possible Timing.

Changing Course.

iProperty Order from Idea Chaos.

Precipitating Strategic Decisions.

Strategy Inputs.

  Internal Analyses.

Business Strategy.

Existing Portfolio.

Innovative Capabilities.

External Analyses.

iProperty Intelligence and Freedom-to-Operate.

Legal Environment.

iProperty Planning.

Documentation, Communication, Efficiency.

Creating a Vision.

Detailing a Plan.

Tactical Considerations.

Measurable Results.

A Strategic iProperty Mindset.

4. Global Business: Integrating iProperty Strategy and Business Strategy.

Defining the Value Chain.

  Value Chain Strategies.

Protect High-Profit Stages of the Value Chain.

Expanding Downstream.

Expanding Upstream.

Suppliers Taking Hostages.

Competitive Value Chain Analysis

Dow Chemical's Value Chain Approach.

Mastering the Value Chain

5. Global Navigation: Mapping the iProperty of Competitors.

iProperty Intelligence.

Assessing the Patent Landscape.

Timing is Critical.

Feedback to Product Development.

The Vonage Story.

Mapping the Patent Space.

Visualizing the Landscape.

Collecting and Storing Data.

Preprocessing the Data.

Creating a Visual Representation.

Interpreting the Visual Representation.


Screen out Clearly Non-Infringed Patents.

Analyze Potentially Infringed Patents.

Analyze Clearly Infringed Patents.

Mastering the Patent Landscape.

6. Global Protection: Selecting the Fields of Engagement.

Global Patent Strategy Challenges.

Staggering Costs.

Beware Unexpected Cost Spikes.

Cost-Benefit Analysis.

What is the Patent Worth?

Developing a Global Strategy.

Evaluating Competitor Strategies.

Evaluating the Existing Portfolio.

A Decision Making Paradigm.

Assigning a Relative Value.

Aligning Investment with Value.

Timing and Re-evaluation.

Maximizing Global Portfolio Value.

7. Global Matrix: Maximizing Return on Investment.

Developing a Global Patent Strategy Matrix.

Evaluating Patent Costs.

Appraising the Market Protected.

Assessing the Enforcement Probability.

Tailoring Patent Strategy to Product Strategy.

Protection-Driven Strategy.

Market-Focused Strategy.

Balanced Strategy.

Conducting a Reality Check.

Mastering the Matrix.

Part III. Tactics for Maximum Impact.

8. iProperty Culture: Creating a Culture that Values iProperty.

Culture Matters.

Establishing a Sense of Urgency.

Creating the Guiding Coalition.

Developing a Vision/Strategy.

Communicating the Vision/Strategy.

Empowering Broad-Based Action.

Generating Short-term Wins.

Consolidating Gains and Producing More Change.

Anchoring New Approaches.

Valuing iProperty Culture.

9. iProperty Team: Building a Team for Strategy Execution.

Bouncing Ideas and Strategy Failures.

Ambiguous Threats.

Mental Models for iProperty Decisions.

Enriching the Mental Model.

Enhancing the Inputs.

Systematizing the Analysis.

Biased Mental Models = Ineffective Decisions.

Overzealous Advocacy Produces Misconceptions.

Biased Subcultures.

Patents as Economic Monopolies.

Patents and Freedom of Action.

The War Chest Myth.

Enforcing Patents in Developing Economies

Solving Complex Problems.

Challenging Biases.

Mastering the Decision Making Process.

10. iProperty Pipeline, Part I: Amassing a Wellspring of Ideas.

Introducing the iProperty Pipeline.

Leaky Pipelines.

Integrated Pipelines.

A Trickle of New Ideas.

Providing a Creative Environment.

Different Employees = Different Challenges.

From Mind to Idea.

Whales, Seagulls, Ideas.

Capturing those Pesky Ideas. 

Incentivizing Disclosure.

Getting in the Trenches.

Capture Facilitates Evaluation.

AUniversity Perspective Priming the Pipeline.

11. iProperty Pipeline, Part II: Producing a Strategically Targeted Portfolio.

Evaluating Ideas for Protection.

Strategically Guided Decisions.

Creating a Strategy Grid.

Managing Information Flow.

  Formalizing the Information Content.

Legalizing the Information Content.

Feedback Loops.

Managing the Pipeline.

Idea Screening.

Technology Evaluation.

Business Evaluation.

Idea Ranking.


Maximizing Output Value.

12. iProperty Options: Protecting Ideas in the Global Economy.

Keeping Secrets.

Secrets are Hard to Keep.

Secrets May be the Only Option.

Coke, the Master of Trade Secrets.

The Preemption Strategy.

The Patent Option.

What is a Patent?

Patents and Economics.

Why do Companies Patent?

Speed Matters.

Protecting Ideas by Giving Them Away.

Publishing and Perishing.

What are Defensive Publications?

Writing a Defensive Publication.

Where to Publish.

Shoot First, Aim Later.

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  • Anonymous

    Posted December 17, 2007

    A reviewer

    The authors of iProperty write in an easy-to-read style for an audience of business and lay professionals. Part I is an overview of the effects of globalization on intellectual property (IP) challenges and opportunities. Part II explains how to prepare an IP strategy for proactive and pragmatic management of IP for protecting novel ideas. Part III explains a variety of specific tactics for managing IP, such as creating an IP culture, building an IP team, and managing an IP pipeline. Specifically, iProperty presents methods for creating an IP strategy and provides the tools to carry it out. The approaches described enable IP managers to build and protect a valuable portfolio of IP assets, providing essential techniques for anyone who has an interest in protecting an investment in commercial innovation in a globally competitive marketplace.

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