Irresistible Apps: Motivational Design Patterns for Apps, Games, and Web-based Communities

Overview

When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.

As a developer, you need to retain users in the new economy of advertisements, subscriptions,
and in-app purchases, but how do you do this? How do...

See more details below
Other sellers (Paperback)
  • All (7) from $36.61   
  • New (4) from $55.57   
  • Used (3) from $36.61   
Irresistible Apps: Motivational Design Patterns for Apps, Games, and Web-based Communities

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$22.99
BN.com price
(Save 42%)$39.99 List Price

Overview

When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work.

As a developer, you need to retain users in the new economy of advertisements, subscriptions,
and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of
Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy?

The answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you’ll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.

What you’ll learn

  • How to use motivational design patterns to create meaningful user experiences
  • How to write motivational user stories
  • About the psychology of your users
  • Techniques for improving your software in ways your users will notice
  • How to analyze software for motivational effectiveness using case studies and the pattern library
  • How to apply psychological principles and patterns to solve sample design problems

Who this book is for

This book is for software designers and developers working on mobile and web apps, especially those using retention-based payment models. It's also for academics and students working on Human-Computer Interface and Software Engineering.

Table of Contents

  1. Introduction to Motivational Design
  2. Psychology of Motivation
  3. Understanding Patterns
  4. Gameful Patterns
  5. Social Patterns
  6. Interface Patterns
  7. Information Patterns
  8. Understanding Motivational Dark Patterns
  9. Temporal Dark Patterns
  10. Monetary Dark Patterns
  11. Social Capital Dark Patterns
  12. Patterns as Analysis
  13. Patterns as Design Tools
  14. The End Is the Beginning
  15. Bibliography
Read More Show Less

Product Details

  • ISBN-13: 9781430264217
  • Publisher: Apress
  • Publication date: 3/31/2014
  • Edition number: 1
  • Pages: 208
  • Product dimensions: 7.40 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

Chris Lewis is a software engineer based in Silicon Valley, and in a past life he worked as a database consultant. He holds a Computer Science PhD from the University of California, Santa Cruz, where he researched both software engineering and game design, marrying the two in his study of motivational design patterns. He is co-founder of the Games and Software Engineering academic workshop.
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)