The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

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Overview

For too long, selling has been about manipulating a message and manipulating a consumer. The Irresistible Offer presents a new, effective, and ethical way to sell based on what you're selling, not how you're selling it. Rather than manipulate your customer (who may resent it, after all), Joyner shows you how to manipulate your offer instead - so that customers find it, and your company, truly irresistible.
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Overview

For too long, selling has been about manipulating a message and manipulating a consumer. The Irresistible Offer presents a new, effective, and ethical way to sell based on what you're selling, not how you're selling it. Rather than manipulate your customer (who may resent it, after all), Joyner shows you how to manipulate your offer instead - so that customers find it, and your company, truly irresistible.
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Product Details

  • ISBN-13: 9781449897437
  • Publisher: Recorded Books, LLC
  • Publication date: 3/28/2011

Meet the Author

MARK JOYNER is a leading authority on Internet marketing and New Marketing. The former CEO of Aesop Marketing Corporation, he has pioneered many of the biggest trends on the Internet today.

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Table of Contents

Ch. 1 The magic window 3
Ch. 2 The core imperative of business 5
Ch. 3 The big four questions 9
Ch. 4 What is the irresistible offer? 15
Ch. 5 What is not the irresistible offer? 25
Ch. 6 Elements of the irresistible offer 35
Ch. 7 The great formula 55
Ch. 8 Offer intensifiers 77
Ch. 9 The offer continuum 99
Ch. 10 Great offers through history 113
Ch. 11 Word of mouth from flaming lips 125
App. A Selling yourself in three seconds or less 183
App. B A note to salesmen 207
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