iSHOP You Shop: Raising Questions About Reading Commodities / Edition 1

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Overview

CLICK, I just bought a CD-ROM to train my ear to isolate vowel sounds.

CLICK, last year's version of the state reading exam will appear at your classroom door before ten o'clock tomorrow morning.

CLICK, the teacher down the hall just solved his problem with that vapid hall display for his tree unit.

Shopping has become so quick and easy that we now have little time to think about what we buy and why we buy it. Whether it's phonics programs, test prep kits, or bulletin board borders, everywhere we turn someone is trying to sell us something that will improve our teaching. Like the rest of our lives, literacy education has never been so commercial. And it takes the wit and wisdom of someone like Patrick Shannon to put this buy-it-all, buy-it-now hype into some perspective.

Part storybook, part consumer manual, part manifesto, iSHOP You Shop is a guide to becoming a savvy shopper, explaining how we can spot a lemon and addressing why we desire to buy reading commodities in the first place. Using shopping as a metaphor for asking questions about things and buying as a metaphor for making decisions about our lives, Shannon probes the commerce of literacy that seems to paraphrase Descartes' maxim: I shop, therefore, I am.

iSHOP is a quick read that will stay with you for a very long time.

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Product Details

  • ISBN-13: 9780325002439
  • Publisher: Heinemann
  • Publication date: 1/9/2001
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 128
  • Product dimensions: 6.30 (w) x 9.00 (h) x 0.29 (d)

Meet the Author

Patrick Shannon's latest book with Heinemann is Closer Readings of the Common Core, an analysis and critique the Common Core State Standards. He and his colleagues seek answers to the big questions about standards (Common to whom? Core of What?) by examining the product and process of the CCSS document, its creation, and its adoption. A former preschool and primary grades teacher, Pat is currently a professor of education at The Pennsylvania State University. He is the author of numerous other Heinemann titles, including Reading Against Democracy (2005); Education, Inc. (2002); Becoming Political, Too (2001); iShop, You Shop (2001); Reading Poverty (1998); text, lies, & video tape: stories about life, literacy, & learning (1995); and Becoming Political: Readings and Writings in the Politics of Literacy Education (1992), all published by Heinemann.
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Table of Contents

Introduction: Go Forward

Consumers All?

Why Has Literacy Become a Commodity?

How Does Advertising Work?

So, What Do You Want?

Reading Commodities? Phonics Programs, Renting a Movie for Saturday Night, Preparing for State Tests, Magazines for Children, Bulletin Board Borders, Moral Anthologies, Selecting a Basal, Home/School Kits, Read-More Systems

What's It All About or What Is to Be Done?

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