Isn't It Obvious?

Isn't It Obvious?

by Eliyahu M. Goldratt
     
 
THIS BOOK DOES FOR RETAILING WHAT GOLDRATT'S INTERNATIONAL BEST-SELLER, "THE GOAL" DID FOR MANUFACTURING.

A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's regional chain

Overview

THIS BOOK DOES FOR RETAILING WHAT GOLDRATT'S INTERNATIONAL BEST-SELLER, "THE GOAL" DID FOR MANUFACTURING.

A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's regional chain of stores into a very profitable, rapidly growing, international enterprise.
If there is a hint of Jonah, from THE GOAL, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, "if you do not deal directly with the core problem, don't expect significant improvement."
Eli Goldratt's Theory of Constraints is woven throughout this book but answers are not handed to you. The reader, along with the characters in the book,work through the process together to discover solutions.
The elegant but simple solutions give the reader that sensation that followers love about Goldratt: "Ah-ha! Now I get it!" And that's when Goldratt says:"Isn't It Obvious?"

Dr. Goldratt deals with core problems inherent in the retail industry.

�The inability to forecast future demand accurately enough �A very long supply time (often much longer than anyone thinks it is) �Retailers purchasing too few of some items and too many of others �The way today's approach to logistics is forcing the inventory that is in the supply chain to be unavailable where and when it is needed

Isn't It Obvious? is as difficult to put down as Eli Goldratt's first novel The Goal.

Product Details

ISBN-13:
9780884271925
Publisher:
North River Press Publishing Corporation, The
Publication date:
11/28/2009
Pages:
232
Product dimensions:
5.40(w) x 8.20(h) x 0.80(d)

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