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Isn't It Obvious?

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THIS BOOK DOES FOR RETAILING WHAT GOLDRATT'S INTERNATIONAL BEST-SELLER, "THE GOAL" DID FOR MANUFACTURING.

A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's regional chain of stores into a very profitable, rapidly ...
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Overview

THIS BOOK DOES FOR RETAILING WHAT GOLDRATT'S INTERNATIONAL BEST-SELLER, "THE GOAL" DID FOR MANUFACTURING.

A breakthrough solution is exposed when some unexpected events force Caroline and Paul, a married couple working for their family's retail business, to make a few small changes in the way things are done. A solution that propels the family's regional chain of stores into a very profitable, rapidly growing, international enterprise.
If there is a hint of Jonah, from THE GOAL, reappearing in this novel, it is Henry, the soon-to-retire president and majority owner of the company who logically states that, "if you do not deal directly with the core problem, don't expect significant improvement."
Eli Goldratt's Theory of Constraints is woven throughout this book but answers are not handed to you. The reader, along with the characters in the book,work through the process together to discover solutions.
The elegant but simple solutions give the reader that sensation that followers love about Goldratt: "Ah-ha! Now I get it!" And that's when Goldratt says:"Isn't It Obvious?"

Dr. Goldratt deals with core problems inherent in the retail industry.

•The inability to forecast future demand accurately enough •A very long supply time (often much longer than anyone thinks it is) •Retailers purchasing too few of some items and too many of others •The way today's approach to logistics is forcing the inventory that is in the supply chain to be unavailable where and when it is needed

Isn't It Obvious? is as difficult to put down as Eli Goldratt's first novel The Goal.
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Product Details

  • ISBN-13: 9780884271925
  • Publisher: North River Press Publishing Corporation, The
  • Publication date: 11/28/2009
  • Pages: 232
  • Product dimensions: 5.40 (w) x 8.20 (h) x 0.80 (d)

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Sort by: Showing all of 2 Customer Reviews
  • Posted May 15, 2010

    I Also Recommend:

    A must read book for Retailing

    Eli has done it again. A well written, clear and simple to understand solution for a value chain from the retailers perspective.

    Forced by an unexpected event, Paul makes small logical changes at the store level and triggers a chain of subsequent effects requiring additional simple but powerfull changes for each up-stream link in the supply chain.

    As each link delivers solutions for sustaining improvements in down-stream links, Paul and Roger are able build a new management paradigm for the total value chain of Hannah's Shops.

    The most obvious solutions are only limited by our willingness to see and understand the complexities we have built into our supply chains, and then challenge traditional management approaches with simple cause-effect logic to never give in to going back to "the way we do things here". One does not need to be forced as Paul was to think of the obvious.

    1 out of 1 people found this review helpful.

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  • Posted January 5, 2010

    Now, it IS obvious! Watch out retail. The prescription has been written.

    This book asks the paradigm shift question of retail. "What one thing, if it were to change, would change everything?" Amazingly, Eli Goldratt then provides the answer simply and in plain terms that the supply chain is the one thing. He goes on to show, with impeccable logic, that the opportunity exists right now. Neither better forecasting nor other technology is required. Retail has everything it needs and has had it for many years. It is simply a matter of seizing the day by implementing the solution. When complete, the profitability of retail supply chains will skyrocket because consumers will finally find what they want in the right style, size, color or flavor. Expect an upheaval among retailers, as early adopters take market share from those that are slower to follow.

    1 out of 1 people found this review helpful.

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