McGraw-Hill conducted extensive market research with over 4,000 students to gain insight into their studying and buying behavior. Students told us they wanted more portable texts with innovative visual appeal and content that is designed according to the way they learn. We also surveyed instructors, and they told us they wanted a way to engage their students without compromising on high quality content.
Freedom of speech and public speaking are critical components of a healthy democracy. iSpeak promotes this declaration by using examples that reflect vital personal, social, and political themes that portray campus communities across the country. iSpeak consistently demonstrates that public communication is directly related to what people care about, what people want, and what people do.
More current, more portable, more captivating, plus a rigorous and innovative research foundation adds up to: more learning. When you meet students where they are, you can take them where you want them to be.
Paul E. Nelson was Director of the Honors College at the University of Missouri, Departmental Executive Officer at Iowa State University, Dean of the College of Communication at Ohio University, and Chair of the Political Science Department and Head of the Department of Communication at North Dakota State University. He has co-authored many textbooks with his spouse and colleague Dr. Judy C. Pearson.
Judy C. Pearson is Associate Dean of Arts, Humanities, and Social Sciences and Professor of Communication at North Dakota State University in Fargo, North Dakota. She has co-authored 30 text and trade books. Judy has served as the President of the Central States Communication Association, the World Communication Association, and the National Communication Association. She met Paul E. Nelson at a basic course directors meeting, married him, and the couple has six children. The two have been producing basic course books together ever since.
Scott Titsworth is an Associate Professor and Associate Director for Graduate Studies in the School of Communication Studies at Ohio University. Scott is a co-author of four textbooks and is a nationally respected scholar in the field of instructional communication and communication education. Scott and co-author, Lynn Harter, are married and have one daughter.