Issues Management: Corporate Public Policymaking in an Information Society / Edition 1

Issues Management: Corporate Public Policymaking in an Information Society / Edition 1

by Robert L. Heath, Richard Alan Nelson
     
 

ISBN-10: 0803936095

ISBN-13: 9780803936096

Pub. Date: 04/01/1989

Publisher: SAGE Publications

In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of communication theory. This book is a major contribution to the development of issues management, created for the benefit of senior executives. The authors have created a new issues management communication model,

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Overview

In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of communication theory. This book is a major contribution to the development of issues management, created for the benefit of senior executives. The authors have created a new issues management communication model, which is both an important contribution to theory and an excellent guide for the practitioner.

Product Details

ISBN-13:
9780803936096
Publisher:
SAGE Publications
Publication date:
04/01/1989
Pages:
288

Table of Contents

Issues Management an Old Hat or a New Ball Game?
Issues Management and the Search for Order
Case Studies in Issues Communication
Mobil Sets the Stage
The Regulatory Environment of Issues Communication
Social Responsibility and Corporate Planning
Issues Monitoring and the Issues Communication Campaign
Issues Management and Special Interest Groups
Issues Management in the New Corporate Information Environment
Conclusion
The Future of Issues Management

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