Issues Management: Corporate Public Policymaking in an Information Society / Edition 1

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Overview

In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of communication theory. This book is a major contribution to the development of issues management, created for the benefit of senior executives. The authors have created a new issues management communication model, which is both an important contribution to theory and an excellent guide for the practitioner.

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Product Details

  • ISBN-13: 9780803936096
  • Publisher: SAGE Publications
  • Publication date: 4/1/1989
  • Edition number: 1
  • Pages: 288

Meet the Author

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).

Heath has 3 decades' experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know—key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

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Table of Contents

Issues Management an Old Hat or a New Ball Game?
Issues Management and the Search for Order
Case Studies in Issues Communication
Mobil Sets the Stage
The Regulatory Environment of Issues Communication
Social Responsibility and Corporate Planning
Issues Monitoring and the Issues Communication Campaign
Issues Management and Special Interest Groups
Issues Management in the New Corporate Information Environment
Conclusion
The Future of Issues Management

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