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In this paperback edition of a landmark volume, the authors have made the first in-depth analysis of a new management technique from the standpoint of communication theory. This book is a major contribution to the development of issues management, created for the benefit of senior executives. The authors have created a new issues management communication model, which is both an important contribution to theory and an excellent guide for the practitioner.
Issues Management an Old Hat or a New Ball Game?
Issues Management and the Search for Order
Case Studies in Issues Communication
Mobil Sets the Stage
The Regulatory Environment of Issues Communication
Social Responsibility and Corporate Planning
Issues Monitoring and the Issues Communication Campaign
Issues Management and Special Interest Groups
Issues Management in the New Corporate Information Environment
The Future of Issues Management