It Looked Good on Paper

It Looked Good on Paper

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by Bill Fawcett

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A remarkable compendium of wild schemes, mad plans, crazy inventions, and truly glorious disasters

Every phenomenally bad idea seemed like a good idea to someone. How else can you explain the Ford Edsel or the sword pistol—absolutely absurd creations that should have never made it off the drawing board? It Looked Good on


A remarkable compendium of wild schemes, mad plans, crazy inventions, and truly glorious disasters

Every phenomenally bad idea seemed like a good idea to someone. How else can you explain the Ford Edsel or the sword pistol—absolutely absurd creations that should have never made it off the drawing board? It Looked Good on Paper gathers together the most flawed plans, half-baked ideas, and downright ridiculous machines throughout history that some second-rate Einstein decided to foist on an unsuspecting populace with the best and most optimistic intentions. Some failed spectacularly. Others fizzled after great expense. One even crashed on Mars. But every one of them at one time must have looked good on paper, including:

  • The lead water pipes of Rome
  • The Tacoma Narrows Bridge—built to collapse
  • The Hubble telescope—the $2 billion scientific marvel that couldn't see
  • The Spruce Goose—Howard Hughes's airborne atrocity: big, expensive, slow, unstable, and made of wood

With more than thirty-five chapters full of incredibly insipid inventions, both infamous and obscure, It Looked Good on Paper is a mind-boggling, endlessly entertaining collection of fascinating failures.

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It Looked Good on Paper

Chapter One

The Great Stele of Aksum

E. J. Neiburger

"Pride and conceit were the original sins of man."
...Alain Rene Lesage

The rise and fall of many civilizations can often be traced to well-planned projects that looked pretty good in theory, but failed miserably upon execution. The story of the Great Stele of Aksum is a wonderful example.

The biblical Queen of Sheba (of Solomon and Sheba fame) built her fifty-two-room palace and ruled her great empire from the city of Aksum, in what is now northern Ethiopia. Two millennia after her death, another great civilization and world power arose from the skills and savvy of the Aksumites who created the ancient Kingdom of Aksum. This world empire extended from Ethiopia and Sudan over the Red Sea and into southern Arabia. It matched, and in some cases exceeded, the size and accomplishments of ancient Egypt, Rome, Greece, and Persia.

The kingdom began in the highlands of northern Ethiopia, the commercial crossroads for trade from Europe and Egypt into Africa. It was also the main trading terminal (seaport) for commerce from Asia, Arabia, and India into east and central Africa. The Sudanese desert and Rift Valley funneled most of Africa's trade through the rich merchants and rulers of Aksum. The land was very productive, well watered with carefully tended dams, wells, and reservoirs.

The kings of Aksum grew rich on the grain, skins, animals, frankincense, spices, iron, gold, and especially ivory supplied by Ethiopia's forty thousand elephants, and all this merchandise headed north, out of Africa, into Egypt and on to Arabia,India, Syria, and Europe. They grew filthy rich on metals (gold, silver, and iron), wine, olive oil, and other riches from the northern and eastern lands, which passed through their territory on the way to Africa. The heyday of Aksum was from AD 300 to AD 600. With all this wealth, Aksumite society became well educated, organized, and technically and artistically advanced. They were "hot stuff" and wanted to flaunt it.

In Africa, there is a five-thousand-year-old tradition that rich people build big monuments, among the biggest, most ostentatious of all monuments, were obelisks. In Ethiopia, these are termed steles. Now these steles were not the usual obelisk structures made in Egypt, or later such as in the U.S. (Washington Monument). They were not made out of bricks and mortar. No, these were super steles made out of the hardest black granite, each made in one gigantic cheap bricks. It was all or nothing. Not only were the steles made out of hard rock that was difficult to work, and of a single piece (most difficult and expensive to fabricate), but they also had to be expertly carved and designed. To top off the display of wealth, an enormous stele would require thousands of men to build, move, and erect it, thus attesting to the wealth and power of the kings who created the project...or at least, paid the bills for it.

The ancient Egyptians erected twenty-two known obelisks (steles) of which thirteen now stand in Italy. The greatest standing Egyptian obelisk was the 32.16-meter (98 feet) stele erected by Pharaoh Tuthmosis III in Karnak, Egypt. The 1200-ton, 41.7-meter-long Aswan obelisk did not count because it cracked when it was only three quarters completed (during manufacture), was abandoned, and never got out of the quarry. The Aksumite kings planned to outdo the Egyptians with a bigger and greater stele. Better than the 1500 BC Tuthmosis obelisk.

Not only was this a point of flaunting one's wealth and hailing the greatness of the Aksumite kings, but the stele took on a religious role as well. The Aksumites believed the stele would actively protect the kingdom by piercing the sky and dispersing the negative forces that create storms and empower evil gods to harm the people. In a pagan society, like early Aksum, such concerns were real magic and had to be dealt with. Also, around AD 300 a new religion, Christianity, was staking a foothold in the kingdom and threatening to destabilize the historic order. A firm statement that the pagan gods and kings were in power had to be made. The largest, highest, and most expensive stele in the world seemed to offer a logical and magnificent solution.

So, around AD 330, the Great Stele of Aksum was carved out of granite to join the other smaller seventy-four Aksum steles already erected. This great stele was a billboard designed to announce the power and authority of the ruling dynasty, blessed by the gods and heaven. It was intricately carved, possessing twelve faux doors and windows and polished to a velvetlike smoothness. It weighed 517 tons and stood 33.3 meters (100 feet) high...technically, taller than the largest Egyptian obelisk. In those days, bragging rights were everything. It is said that the gods (or God) carried it from the quarry to the steles field four kilometers away. As it was erected, it stood straight and tall. It was magnificent. The king, the people, and even the pagan gods applauded...for a short while.

There is no record of how long it stood, but the modern estimate, made by scholars and engineers, is a few hours to even a few days. Not long. The Great Stele, inadequately supported by a foundation much too small for its weight, began to list...and then fell flat on its face. The great monument to the kings and their religion fell on the rocky ground and broke into six massive pieces. It must have been devastating beyond measure, because even the kings could not muster enough support and manpower to cart away the rubble that still lies in the middle of the Stele Field in central Aksum.

Talk about a big flop? This was the most abrupt in the ancient world. The message was clear. The kings were weak. The gods were weaker. People were reminded of this whenever they passed the fallen monument. No more steles were built after that time. Paganism quickly declined. And Christianity (with a little Judaism) flourished unrestricted until the coming of Islam in AD 700. The Great Stele looked magnificent on the drawing board, but there were a few problems in its execution. The result sent a completely opposite message to the world from the one prodigious cost.

It Looked Good on Paper. Copyright © by Bill Fawcett. Reprinted by permission of HarperCollins Publishers, Inc. All rights reserved. Available now wherever books are sold.

Meet the Author

Bill Fawcett is the author and editor of more than a dozen books, including You Did What?, It Seemed Like a Good Idea . . . , How to Lose a Battle, and You Said What? He lives in Illinois.

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It Looked Good on Paper: Bizarre Inventions, Design Disasters, and Engineering Follies 3 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Caleigh More than 1 year ago
An overly simplistic look at a broad array of topics. This book reads like a Cliff's Notes. Some are genuinely interesting, while many others feel like they were added to pad the book. Many of the topics portrayed as disasters are also important in their own right, which is not covered at all.