Table of Contents
Author's Note xi
Part I The Rules
1 My Thirteen Rules 3
Part II Know Yourself, Be Yourself
2 Always Do Your Best, Someone Is Watching 31
3 The Street Sweeper 37
4 Busy Bastards 39
5 Kindness Works 45
6 I'm All Caught Up 49
7 Where on the Battlefield? 53
8 Spheres and Pyramids 61
9 Potential, Not Just Performance 67
Part III Take Care of The Troops
10 Trust Your People 73
11 Mutual Respect 77
12 We're Mammals 83
13 Never Walk Past a Mistake 91
14 The Guys in the Field Are Right and the Staff Is Wrong 93
15 It Takes All Kinds 95
Part IV Fast Times in the Digital World
16 Brainware 105
17 Tell Me What You Know 113
18 Tell Me Early 121
19 Beware First Reports 125
20 Five Audiences 129
Part V Getting to 150 Percent
21 What I Tell My New Aides 137
22 One Team, One Fight 149
23 Compete to Win 153
24 Swagger Sticks 159
25 They'll Bitch About the Brand 161
26 After Thirty Days, You Own the Sheets 165
27 Mirror, Mirror, on the Wall 167
28 Squirrels 175
29 Meetings 181
30 The Indispensable Person 187
31 Time to Get off the Train 191
32 Be Gone 195
Part VI Reflections
33 The Powell Doctrine 201
34 The Pottery Barn Rule 209
35 February 5, 2003: The United Nations 217
36 Parsley Island 225
37 Pizza and Milk 231
38 Cousin Di 237
39 Speaking Is My Business 243
40 On the Road 253
41 Gifts 257
42 Best and Worst 263
43 Hot Dogs 267
44 The Gift of a Good Start 271
Afterword: It's All About People 277
Acknowledgments 281