It's a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring

It's a Jungle in There: Inspiring Lessons, Hard-Won Insights, and Other Acts of Entrepreneurial Daring

by Steven Schussler
     
 

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As a burgeoning businessman in the 1980s, Steven Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true, even turning his home into a rainforest-complete with indoor waterfall, life-size replica of an elephant and 40 tropical birds-in order to have a prototype to show potential investors. Drawing from his own life and business…  See more details below

Overview

As a burgeoning businessman in the 1980s, Steven Schussler stopped at nothing to make his dream of a tropical-themed restaurant come true, even turning his home into a rainforest-complete with indoor waterfall, life-size replica of an elephant and 40 tropical birds-in order to have a prototype to show potential investors. Drawing from his own life and business triumphs, Schussler offers would-be entrepreneurs a new way of utilizing creativity to achieve their dreams.
Schussler distills his principles for entrepreneurs on a budget, and also reveals the ways in which his lessons-from self-branding to developing strategic partnerships to giving recognition where recognition is due-can work in larger corporations. Just like his famous themed restaurants, Schussler's insights provide entertainment, education, and ample food for thought for all business people aspiring to their next level of success.

Editorial Reviews

From the Publisher
"A bright pep talk for aspiring entrepreneurs."--Kirkus Reviews 
 
“[F]un, inspiring, and full of sound business advice.” --Donald J. Trump
 

“Entertaining and inspiring, a must-read for aspiring entrepreneurs!”—Harvey Mackay, Author of the #1 New York Times best-seller Swim with the Sharks without Being Eaten Alive
 
It's a Jungle in There is an easy-to-read book that imparts wisdom on the art of how to turn 'no' into 'yes'. This book should be required reading for all entrepreneurs at any stage of their career.” —Lee Iacocca, Former CEO and Chairman of the Board of Chrysler Corporation

Kirkus Reviews

A guide to entrepreneurial success from the founder of the Rainforest Café.

In short, snappy chapters, Schussler, CEO of Schussler Creative, Inc., offers advice culled from his career developing some of the country's leading theme-based restaurants. Readers of motivational books have heard much of it before: Be a risk-taker. Be creative. Pay attention to detail. Thank people. Be passionate. "I'm talking about PASSION," he writes. Keep trying, and "never give up—no matter what!" However familiar, the homilies are grounded in real life, as demonstrated by his many instructive and entertaining stories. A go-getter from an early age—he held more than a dozen jobs before turning 16—Schussler was in his 20s, selling TV advertising in Chicago, when he decided to go to work for himself. He began restoring old juke boxes, opened a store selling nostalgia items, went bankrupt and then used his unsold inventory to create a successful 1950s retro dance club. That's when he realized that with a good idea, anything was possible. To attract investors to his plans for a themed restaurant based on the tropical rainforest, he turned his suburban home into a misty jungle that included 40 tropical birds, two tortoises, a baboon, countless fish, waterfalls, rock outcroppings, rivers and a full-sized replica of an elephant. After urging the author to seek psychiatric help, a visiting venture capitalist toured the house, returned with his kids and eventually provided start-up money for the Rainforest Café chain. Another time, Schussler was in the Dakota Badlands, realized dinosaurs had roamed there and came up with the idea for his T-Rex family adventure restaurants. The author writes that he learned the importance of publicity when, as a young man, he donned a Superman costume, got into a wooden barrel and had two policeman friends deliver him to an interview for a sales job. "Son, you are the sickest person we've ever met," he was told. "You're hired."

A bright pep talk for aspiring entrepreneurs.

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Product Details

ISBN-13:
9781402792779
Publisher:
Sterling
Publication date:
02/07/2012
Pages:
256
Sales rank:
605,564
Product dimensions:
5.10(w) x 7.93(h) x 0.69(d)

Meet the Author

Prior to entering the restaurant and entertainment arenas, Steven Schussler held executive positions in the television and radio broadcast industry, selling radio air time in Miami and then television air time for networks and independent and cable television throughout the United States. A lifelong dreamer, he has a passion for conceiving immersive family restaurant venues that include Rainforest Café™ (A Wild Place to Shop and Eat™), T-REX™: A Prehistoric Family Adventure™: A Place to Shop, Eat, Explore and Discover™, Yak & Yeti™ Restaurant, Betty & Joe’s™: Baker & Coffee Maker™—You Can’t Have One Without the Other, Hot Dog Hall of Fame™: Frankly the Best Hot Dogs, Sausages, Dumplings, and French-Fries in the World!, Galaxy Drive In™: Aliens, Humans and All of Our Four Legged Friends Welcome™—Made on Earth,™ and Backfire Barbeque™ featuring Orange County Choppers, Bikes, Burgers, and BBQ™.

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