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From the Hardcover edition.
|1||Economic Evolution: Learning from Life Cycles||3|
|2||General Evolution: Learning from Nature||27|
|3||Biology and the World of Molecules||44|
|4||Information and the World of Bits||69|
|6||Seed, Select, and Amplify at Capital One||131|
|7||Breeding Early and Often at the U.S. Marine Corps||151|
|8||Creating the Capacity to Respond at BP||162|
|9||Born Adaptive at Maxygen||181|
|10||Becoming an Adaptive Enterprise||199|
|11||The Adjacent Possible||229|
Posted February 29, 2004
Running a business these days feels like going on a blind date with the future. Most efforts to understand what lies ahead take on a rather breathless quality, lapsing into technobabble as they struggle to avoid the future¿s central truth: unknowability is its essence. Marshall McLuhan once observed that anticipating the future is like steering an automobile by looking into your rearview mirror. Yes, seeing where you¿ve been does give you some idea of where you¿re going¿but not much. That said, We strongly recommends this look into the crystal ball of technology. It¿s a clear improvement over most works of the future-shock genre. Soundly rooted in practical business applications, and presenting surprising examples and possibilities without resorting to mind-numbing jargon, this book will prove very useful to anyone savvy enough to realize that just improving your business is no longer enough.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.