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It's Business Development Not Marketing
     

It's Business Development Not Marketing

by Richard D. Wagner
 

Often times professional service firms look at business development as "Advertising" or as a short term sales process. What this book does is walk the professional service firm through a proven process to create long-term success. There is a big difference between Sales and Marketing versus Business Development. The process described in this book will demonstrate

Overview


Often times professional service firms look at business development as "Advertising" or as a short term sales process. What this book does is walk the professional service firm through a proven process to create long-term success. There is a big difference between Sales and Marketing versus Business Development. The process described in this book will demonstrate these differences and show you a process to be successful in any professional service firm. There are real solutions described and how to implement those solutions. By following this simple but effective process your success as a professional service firm will grow well into the future.

Product Details

ISBN-13:
9781451200775
Publisher:
Publish America
Publication date:
05/12/2010
Pages:
110
Product dimensions:
5.50(w) x 8.50(h) x 0.26(d)

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