It's Not About Size: Bigger Brands for Smaller Businesses

It's Not About Size: Bigger Brands for Smaller Businesses

by Paul Dickinson, Richard Branson
     
 

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized

Overview

As one of Britain's best-loved brands, Virgin is synonymous with enterprise and business know-how. This series of inspiring and practical business guides has been created with the help of Warwick Business School, one of the world's leading teaching and research instituions in the field of business and management. Warwick's Centre for Small and Medium Sized Enterprises has internationally acclaimed expertise in the subject of entrepreneurship, gained by working closely with start-up and growth-seeking companies, focusing on their practical needs.

Branding is one of the most important aspects of marketing for any enterprise. In this straightforward and captivating guide, Paul Dickinson who has worked to define some of the biggest brands in the world, shows how an eye for detail and design can help to re-energise any company or organisation.

In this book, you'll find out how simple brand identifiers like colour and 'feel' can make powerful statements about your company, no matter what its size. Paul Dickinson shows how to change the way you think about your company's identity, and how to take simple steps to increase your sales and profits through effective branding and enhanced customer satisfaction. Fascinating case studies demonstrate how the theory has been turned into practical steps - and checklists and action plans will enable you to do the same.


Product Details

ISBN-13:
9780753547144
Publisher:
Ebury Publishing
Publication date:
02/29/2012
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
208
File size:
373 KB

Related Subjects

Meet the Author

Paul Dickinson is a consultant at branding consultancy Rufus Leonard. His clients have included Andersen Consulting, the BBC, BT, Mercedes Benz, Royal Mail, Shell and VISA. He is also a director of the Digital Media Research Laboratory, established by Cable & Wireless and Lloyds TSB to research online branding, and a founder of Eye-Network.com, Europe's largest videoconference booking service.

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