It's Not About the Coffee: Leadership Principles from a Life at Starbucks

by Howard Behar, Janet Goldstein, Mariya Suhanova (Translator)

Overview

The fact that the company should consider both its employees and its customers primarily as people, then everything else will come by itself. If the manager treats employees as partners, and not as one of the resources, they achieve fantastic results, if he sees the clients not as a source of income, but as people to whom he provides a service, they return again and again.

Product Details

ISBN-13:	9785961427592
Publisher:	Alpina Publisher
Publication date:	05/03/2023
Sold by:	Bookwire
Format:	eBook
Pages:	186
File size:	1 MB
Language:	Russian

About the Author

Howard Behar joined Starbucks as a senior executive in 1989, when it had just twenty-eight stores. His positions have included executive vice president of sales and operations, president of Starbucks International, and president of Starbucks North America. He has also served on the company's board of directors since 1996.

Janet Goldstein is a publishing consultant who has worked with entrepreneurs, business leaders, and nonprofits.

Editorial Reviews

After a working life spent building Starbucks from a chain of 28 stores to an international coffee business through positions such as executive vice president of sales, founding president of Starbucks International and president of Starbucks North America, Howard Behar tells of the strategies he used to establish the business into the success it is today. Behar shares the soft skills that helped to construct the company from a regional outlet to a corporation with international reach. While the book occasionally brings in examples from other companies, sharing anecdotes from Starbucks itself is Behar's strong suit. The most interesting sections involve stories behind products readers may know from their own visits to the coffee retailer. Thoughts behind the bottled Frappuccino product's launch or the "have it the way you like it" approach to beverage making are revealed. While revolutionary ideas are outnumbered by more standard good business practices, the voice of experience and in-house examples from a popular company make for a decent read for those wanting to develop or refresh basic business leadership skills. (Dec. 27)

A Q&A with Bob Delaney (Oct. 29) identified the coauthor of Covertas Bill Walton. The book's coauthor is Dave Scheiber; Walton wrote the foreword.

Copyright 2007 Reed Business Information

Publishers Weekly