It's Not about You: A Little Story about What Matters Most in Business

It's Not about You: A Little Story about What Matters Most in Business

4.7 7
by Bob Burg, John David Mann
     
 

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Please note that IT'S NOT ABOUT YOU has been revised and republished with a new title, THE GO-GIVER LEADER (ISBN: 9780399562945). We encourage you to search for THE GO-GIVER LEADER instead of the old edition.



From the Hardcover edition.

Overview

Please note that IT'S NOT ABOUT YOU has been revised and republished with a new title, THE GO-GIVER LEADER (ISBN: 9780399562945). We encourage you to search for THE GO-GIVER LEADER instead of the old edition.



From the Hardcover edition.

Editorial Reviews

John C. Maxwell
"This book captures the essence of life and leadership. I recommend it!"
Tony Hsieh
"At Zappos, part of my role is about helping to create an environment where employees feel empowered to come up with their own ideas for fulfilling our vision and growing our culture. It's Not About You reveals this same philosophy: Get out of the way, so your employees can lead the way."
Colleen Barrett
"Burg and Mann have, once again, masterfully employed common sense and good judgment to show that success happens when you have an egalitarian spirit, practice Golden Rule behavior every day, and empower your people to make decisions from their hearts and souls. I LUV this book."
Seth Godin
"It really isn't about you. It's about your team, your customers, your community, and your legacy. Share this book with those you care about."
Darren Hardy
"A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company!"
Harvey Mackay
"Bob Burg and John David Mann are wonderful storytellers, particularly when it concerns what matters most in business. It's Not About You is about anyone who wants to be successful and respected. This story has a lesson for everyone."
Mark Sanborn
"I'm not typically a fan of business books written in fictional formats, but I love this book. It explains leadership principles I care about deeply, principles that truly matter. Read this book. You'll enjoy the journey and become a better leader and a better person in the process."
Kirkus Reviews

An entertaining parable that could help hone business skills.

Those who think a successful sales strategy involves aggressive badgering may be surprised by Burg and Mann's (Go-Givers Sell More, 2010, etc.) latest release. Despite the title of their third collaboration, they argue that itisabout you; it's about how you need to learn to listen to others and focus on their needs. Do so, Burg and Mann imply, and you'll not only make the sale but learn to lead in the process. The protagonist of their story is a young salesman, Ben, who has been sent to buy out a struggling yet beloved chair manufacturer. Over the course of a few weeks, Ben becomes close with the four company executives, each of whom exhibits a different leadership trait. At the behest of his mysterious mentor, "Aunt Elle," with whom he meets regularly for tea, Ben learns how to navigate the tumultuous waters of salesmanship—as well as leadership, since Ben ultimately discovers that learning to lead is at the heart of all business transactions. This slim volume is lighter and more readable than many business books, with accessible language and universally applicable lessons. The roadblocks Ben encounters along the way offer helpful instruction for how to deal with others, regardless of one's profession.

Hardly a gripping tale, but as a paradigm for those struggling to make their way in the world of corporate sales, it could prove somewhat enlightening.

Product Details

ISBN-13:
9781101544334
Publisher:
Penguin Publishing Group
Publication date:
09/20/2011
Sold by:
Penguin Group
Format:
NOOK Book
Pages:
144
Sales rank:
407,823
File size:
205 KB
Age Range:
18 Years

Related Subjects

What People are saying about this

Harvey Mackay
"Bob Burg and John David Mann are wonderful storytellers, particularly when it concerns what matters most in business. It's Not About You is about anyone who wants to be successful and respected. This story has a lesson for everyone."
Seth Godin
"It really isn't about you. It's about your team, your customers, your community, and your legacy. Share this book with those you care about."
John C. Maxwell
"This book captures the essence of life and leadership. I recommend it!"
Darren Hardy
"A manifesto for twenty-first-century leadership packaged in a fun and engaging story. Buy this book and get it in the hands of everyone in your company!"
Colleen Barrett
"Burg and Mann have, once again, masterfully employed common sense and good judgment to show that success happens when you have an egalitarian spirit, practice Golden Rule behavior every day, and empower your people to make decisions from their hearts and souls. I LUV this book."
Tony Hsieh
"At Zappos, part of my role is about helping to create an environment where employees feel empowered to come up with their own ideas for fulfilling our vision and growing our culture. It's Not About You reveals this same philosophy: Get out of the way, so your employees can lead the way."
Mark Sanborn
"I'm not typically a fan of business books written in fictional formats, but I love this book. It explains leadership principles I care about deeply, principles that truly matter. Read this book. You'll enjoy the journey and become a better leader and a better person in the process."

Meet the Author

Bob Burg and John David Mann are the coauthors of The Go-Giver and Go-Givers Sell More. A former top sales professional, Burg is a sought-after speaker and the author of Endless Referrals. Mann has been writing about business, leadership and the laws of success for more than twenty-five years.
Visit thegogiver.com.

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It's Not about You 4.7 out of 5 based on 0 ratings. 7 reviews.
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Lauralou60 More than 1 year ago
Great leadership lessons presented in a format to encourage the reader to think about what is happening before the points are made. Guides at the end of each chapter reiterate lessons presented in bullet point form.
Anonymous More than 1 year ago
Bob Burg and John David Mann do their wonderful job again with It's Not About You which I would HIGHLY RECOMMEND for anyone that is looking at improving themselves in ANY and ALL realms of life. With this short story book format the principles of thinking of others and not yourself are excellently presented. Another awesome job Bob and John.
SueBMoe More than 1 year ago
The "Go-Giver" series of books by Bob Burg and John David Mann are extraordinary. These books made a huge impact on me and the way I look at how I do business, since the very first one, and now continuing with "It's Not About You." It's remarkable how Bob and John are able to see us all so clearly...and to lead us through transformation just as effortlessly. The lessons aren't always what you expect, and that's what makes them so brilliant. The heart, the honesty, the understanding of the balance between giving and receiving that are present in the "Go-Giver" philosophy are what every entrepreneur and small business owner should strive toward. "It's Not About You" is one of the best books on leadership that I've come across, and one that made me want to be a better leader, and dare I say, a better person. I keep this book close at hand because the wisdom is something I go back to again and again...and will, for years to come.