It's Not about You: A Little Story about What Matters Most in Business

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Overview

From the acclaimed, bestselling authors of The Go-Giver, a new parable about leadership and the power of positive persuasion.

In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to ...

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It's Not about You: A Little Story about What Matters Most in Business

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Overview

From the acclaimed, bestselling authors of The Go-Giver, a new parable about leadership and the power of positive persuasion.

In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to an eccentric elderly lady known simply as Aunt Elle.

Over the course of the week leading up to the crucial vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with each of the manufacturer's four top executives in an effort to sway them to his side, and instead comes away from each meeting with a different leadership lesson. But it's not until Ben reflects on his own experiences that he learns the critical principle so many people in positions of power fail to grasp: it's not about me, it's about you.

Written with the same light touch that made The Go-Giver a hit, this book is sure to resonate with anyone who wants to understand genuine leadership and subtle influence.

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Editorial Reviews

Kirkus Reviews

An entertaining parable that could help hone business skills.

Those who think a successful sales strategy involves aggressive badgering may be surprised by Burg and Mann's (Go-Givers Sell More, 2010, etc.) latest release. Despite the title of their third collaboration, they argue that itisabout you; it's about how you need to learn to listen to others and focus on their needs. Do so, Burg and Mann imply, and you'll not only make the sale but learn to lead in the process. The protagonist of their story is a young salesman, Ben, who has been sent to buy out a struggling yet beloved chair manufacturer. Over the course of a few weeks, Ben becomes close with the four company executives, each of whom exhibits a different leadership trait. At the behest of his mysterious mentor, "Aunt Elle," with whom he meets regularly for tea, Ben learns how to navigate the tumultuous waters of salesmanship—as well as leadership, since Ben ultimately discovers that learning to lead is at the heart of all business transactions. This slim volume is lighter and more readable than many business books, with accessible language and universally applicable lessons. The roadblocks Ben encounters along the way offer helpful instruction for how to deal with others, regardless of one's profession.

Hardly a gripping tale, but as a paradigm for those struggling to make their way in the world of corporate sales, it could prove somewhat enlightening.

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Product Details

  • ISBN-13: 9781591844198
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 9/20/2011
  • Pages: 144
  • Sales rank: 165,863
  • Product dimensions: 5.10 (w) x 8.40 (h) x 0.80 (d)

Meet the Author

Bob Burg and John David Mann are the coauthors of The Go-Giver and Go-Givers Sell More. A former top sales professional, Burg is a sought-after speaker and the author of Endless Referrals. Mann has been writing about business, leadership and the laws of success for more than twenty-five years.
Visit thegogiver.com.

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Customer Reviews

Average Rating 4.5
( 7 )
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Sort by: Showing all of 7 Customer Reviews
  • Posted December 10, 2011

    Great read!

    Great leadership lessons presented in a format to encourage the reader to think about what is happening before the points are made. Guides at the end of each chapter reiterate lessons presented in bullet point form.

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  • Posted December 8, 2011

    As Poignant As The Other Go-Giver Books...Brilliantly Done (and owned in hardcover AND Nook)

    The "Go-Giver" series of books by Bob Burg and John David Mann are extraordinary. These books made a huge impact on me and the way I look at how I do business, since the very first one, and now continuing with "It's Not About You."

    It's remarkable how Bob and John are able to see us all so clearly...and to lead us through transformation just as effortlessly. The lessons aren't always what you expect, and that's what makes them so brilliant. The heart, the honesty, the understanding of the balance between giving and receiving that are present in the "Go-Giver" philosophy are what every entrepreneur and small business owner should strive toward.

    "It's Not About You" is one of the best books on leadership that I've come across, and one that made me want to be a better leader, and dare I say, a better person. I keep this book close at hand because the wisdom is something I go back to again and again...and will, for years to come.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted October 19, 2011

    A must read for all

    Bob Burg and John David Mann do their wonderful job again with It's Not About You which I would HIGHLY RECOMMEND for anyone that is looking at improving themselves in ANY and ALL realms of life.
    With this short story book format the principles of thinking of others and not yourself are excellently presented.
    Another awesome job Bob and John.

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