It's Not about You: A Little Story about What Matters Most in Businessby Bob Burg, John David Mann
Please note that IT'S NOT ABOUT YOU has been revised and republished with a new title, THE GO-GIVER LEADER (ISBN: 9780399562945). We encourage you to search for THE GO-GIVER LEADER instead of the old edition.
An entertaining parable that could help hone business skills.
Those who think a successful sales strategy involves aggressive badgering may be surprised by Burg and Mann's (Go-Givers Sell More, 2010, etc.) latest release. Despite the title of their third collaboration, they argue that itisabout you; it's about how you need to learn to listen to others and focus on their needs. Do so, Burg and Mann imply, and you'll not only make the sale but learn to lead in the process. The protagonist of their story is a young salesman, Ben, who has been sent to buy out a struggling yet beloved chair manufacturer. Over the course of a few weeks, Ben becomes close with the four company executives, each of whom exhibits a different leadership trait. At the behest of his mysterious mentor, "Aunt Elle," with whom he meets regularly for tea, Ben learns how to navigate the tumultuous waters of salesmanship—as well as leadership, since Ben ultimately discovers that learning to lead is at the heart of all business transactions. This slim volume is lighter and more readable than many business books, with accessible language and universally applicable lessons. The roadblocks Ben encounters along the way offer helpful instruction for how to deal with others, regardless of one's profession.
Hardly a gripping tale, but as a paradigm for those struggling to make their way in the world of corporate sales, it could prove somewhat enlightening.
- Penguin Publishing Group
- Publication date:
- Sales rank:
- Product dimensions:
- 5.10(w) x 8.40(h) x 0.80(d)
- Age Range:
- 18 Years
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Meet the Author
Bob Burg and John David Mann are the coauthors of The Go-Giver and Go-Givers Sell More. A former top sales professional, Burg is a sought-after speaker and the author of Endless Referrals. Mann has been writing about business, leadership and the laws of success for more than twenty-five years.
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Great leadership lessons presented in a format to encourage the reader to think about what is happening before the points are made. Guides at the end of each chapter reiterate lessons presented in bullet point form.
Bob Burg and John David Mann do their wonderful job again with It's Not About You which I would HIGHLY RECOMMEND for anyone that is looking at improving themselves in ANY and ALL realms of life. With this short story book format the principles of thinking of others and not yourself are excellently presented. Another awesome job Bob and John.
The "Go-Giver" series of books by Bob Burg and John David Mann are extraordinary. These books made a huge impact on me and the way I look at how I do business, since the very first one, and now continuing with "It's Not About You." It's remarkable how Bob and John are able to see us all so clearly...and to lead us through transformation just as effortlessly. The lessons aren't always what you expect, and that's what makes them so brilliant. The heart, the honesty, the understanding of the balance between giving and receiving that are present in the "Go-Giver" philosophy are what every entrepreneur and small business owner should strive toward. "It's Not About You" is one of the best books on leadership that I've come across, and one that made me want to be a better leader, and dare I say, a better person. I keep this book close at hand because the wisdom is something I go back to again and again...and will, for years to come.