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In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.
Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector
Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world
Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles
Balanced, well organized, and clearly written by two leading scholars
"Coombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shine a light on the possibilities for ethical and effective public relations."
—Debra Worley, Department of Communication, Indiana State University
"Shining a light of a different hue on PR practice, It’s Not Just PR will help you explain PR’s value to your boss or any critic of the PR industry."
—Doug Newsom, Schieffer School of Journalism, Texas Christian University
"This well-argued defense of the field and practice of public relations is in itself as good public relations job, in the best sense of that often-maligned term...the authors make a compelling case that public relations plays a valuable role in society." (Choice)
W. Timothy Coombs is Associate Professor of Corporate Communication at Eastern Illinois University. He is the author of Ongoing Crisis Communication, Today’s Public Relations (co-authored with Robert Heath), and Code Red in the Boardroom.
Sherry J. Holladay is Associate Professor of Corporate Communication at Eastern Illinois University. She and Professor Coombs have co-authored three book chapters and six journal articles together.