It's Not Just PR: Public Relations in Society

It's Not Just PR: Public Relations in Society

by W. Timothy Coombs, Sherry J. Holladay
     
 

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Whether one sees it as unwelcome, underappreciated, or unnoticed, public relations has an important influence on modern society. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its impact on society’s values, knowledge,

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Overview

Whether one sees it as unwelcome, underappreciated, or unnoticed, public relations has an important influence on modern society. In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its impact on society’s values, knowledge, and perceptions.

The authors show how public relations affects society—both positively and negatively—and use a range of global, contemporary examples from multi-national corporations through to the non-profit sector to prove their point. The authors have thoroughly revised and updated the book with discussion of new issues, including the search within the profession for a definition of PR; the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world. The authors also provide a nuanced and balanced discussion of ethical concerns for professionals in the field that doesn’t rely on oversimplification of the issues. Well organized and clearly written by two leading scholars, this is a must-read for students and professionals in strategic communication.

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Editorial Reviews

From the Publisher
"Coombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shine a light on the possibilities for ethical and effective public relations."
—Debra Worley, Department of Communication, Indiana State University

"Shining a light of a different hue on PR practice, It’s Not Just PR will help you explain PR’s value to your boss or any critic of the PR industry."
—Doug Newsom, Schieffer School of Journalism, Texas Christian University

"This well-argued defense of the field and practice of public relations is in itself as good public relations job, in the best sense of that often-maligned term...the authors make a compelling case that public relations plays a valuable role in society." (Choice)

Product Details

ISBN-13:
9781118554005
Publisher:
Wiley
Publication date:
09/10/2013
Edition description:
New Edition
Pages:
168
Sales rank:
729,711
Product dimensions:
6.00(w) x 8.90(h) x 0.40(d)

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What People are saying about this

From the Publisher
“Concise and thought-provoking examination about ‘what counts’ as public relations and the field’s impact on society; an excellent discussion primer about the issues facing the profession today and in the foreseeable future.”
Michael J. Palenchar, University of Tennessee

“This is an engaging introduction to PR. I like its quick overviews of key authors, ideas and debates, its easy style, but most of all, that it makes the reader think.”
Magda Pieczka, Queen Margaret University, Edinburgh

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