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From the Publisher"Coombs and Holladay have provided a powerful and refreshing perspective on the 'good' and 'bad' in public relations practice. By showing us an alternative to a corporate-centric approach, they shine a light on the possibilities for ethical and effective public relations."
--Debra Worley, Department of Communication, Indiana State University
"Shining a light of a different hue on PR practice, It’s Not Just PR will help you explain PR’s value to your boss or any critic of the PR industry."
--Doug Newsom, Schieffer School of Journalism, Texas Christian University
"This well-argued defense of the field and practice of public relations is in itself as good public relations job, in the best sense of that often-maligned term...the authors make a compelling case that public relations plays a valuable role in society." (Choice)