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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
     

It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose

4.5 4
by Roy M. Spence Jr., Haley Rushing, Bill Weideman (Read by)
 

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Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.
Purpose is the key to creating and

Overview

Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Wal-Mart, the Clinton Global Initiative, and many others achieve greatness by obsessing about one big idea: purpose. Simply put, purpose is a definitive statement about the difference you are trying to make in the world.
Purpose is the key to creating and maintaining a high-performing organization, deserving just as much attention as strategy, execution, and innovation. A real purpose can’t just be words on paper. It has to get under the skin of every member of your organization – like Southwest’s purpose of “democratizing the skies” or Wal-Mart’s of “saving people money so they can live better.” If you get it right, your people will feel great about what they’re doing, clear about their goals, and excited to get to work every morning.

This audiobook will help you discover your organization’s purpose, proclaim it to the world, and apply it to everything you do. It will force your organization to address some tough and profound questions:

• What do we really stand for?
• Do our employees feel like what they do matters?
• Would our customers miss us if we ceased to exist?
• Do we bring our purpose to life everywhere we can?

Spence’s hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and – with a little luck – make history.

Editorial Reviews

Publishers Weekly

Every business should strive for more than just profit; it should aim to become an organization of great purpose-pledged to make money, make a difference and make history, cheerleads Spence, chairman and CEO of ad agency GSD&M. The author supplements uplifting homilies with case studies (starring his clients) to argue that a high-concept purpose can bring vitality to any company. Southwest Airlines, for example, worked hard not just to lure customers away from older airlines but to offer affordable air travel, "democratizing the skies." Likewise, Wal-Mart brings goods that were once distant luxuries to rural families. Highway littering was rising by 17% per year in Texas until an enterprising politician appealed to state pride with the "Don't Mess with Texas" campaign. Spence argues that people work harder and more joyfully when they believe they are part of something larger than themselves; he speaks enthusiastically about employees turned into company evangelists and the power of purpose-based leadership. This is a positive reminder of the private sector's potential in making a difference in the world. (Feb.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

ISBN-13:
9781455842711
Publisher:
Brilliance Audio
Publication date:
10/25/2011
Edition description:
Unabridged
Product dimensions:
5.00(w) x 7.00(h) x 1.37(d)

What People are Saying About This

Herb Kelleher
"Roy Spence's instructive book reflects his charismatic genius, his evangelical zeal, and his synergistic understanding of what makes businesses lodge in the hearts, not just the minds, of employees and customers."--(Herb Kelleher, founder, Southwest Airlines)
Bill Clinton
"If you're looking for a way to inspire people, mobilize the talent and energy of your organization, and make a real difference, the road map and case studies in this book will help you do it."
Tim Finchem
"Roy Spence's creative brilliance has been an enormous influence on helping people better understand what the PGA TO UR stands for. The wisdom contained in this book is a great resource for those who want to lead their business with a purpose."--(Tim Finchem, commissioner, PGA Tour)
Jim Stengel
"Roy Spence has nailed the power of purpose in this visionary book and it will motivate and inspire you to find and fulfill a purpose at the heart of your organization."--(Jim Stengel, former P&G global marketing officer and President/CEO, The Jim Stengel Company
Jim Collins
"Roy Spence is a brilliant, sparkling gem. Dedicated to the idea that true greatness comes in direct proportion to passionate pursuit of a purpose beyond money, he has inspired and changed leaders in every sector."--(Jim Collins, author of Good to Great; coauthor of Built to Last)

Meet the Author

Roy M. Spence, Jr., is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands.

Haley Rushing is chief purposologist and cofounder of the Purpose Institute along with Roy Spence.

Both authors live in Austin, Texas.

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It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose 4.5 out of 5 based on 0 ratings. 4 reviews.
Anonymous More than 1 year ago
I found this book to be useful and very helpful. They are literally trying to give away the best marketing and branding tools of our times. Thank you for making these insight available to us 'little guys'. I feel like now I can connect with a good marketing firm and have the foundation of what we need to help our brand excel.
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