It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose

( 4 )

Overview


Who is Roy Spence and what makes him the ?Pied Piper of Purpose??

Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Walmart, the Clinton Global Initiative, and many others achieve greatness by getting them to obsess about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. It?s the secret ...

See more details below
Available through our Marketplace sellers.
Other sellers (Hardcover)
  • All (28) from $1.99   
  • New (8) from $10.05   
  • Used (20) from $1.99   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$10.05
Seller since 2010

Feedback rating:

(2111)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

New
New We ship daily Monday-Friday!

Ships from: Powder Springs, GA

Usually ships in 1-2 business days

  • Canadian
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$10.89
Seller since 2009

Feedback rating:

(2267)

Condition: New
2009-02-05 Hardcover New 1591842417 Ships Within 24 Hours. Tracking Number available for all USA orders. Excellent Customer Service. Upto 15 Days 100% Money Back Gurantee. Try ... Our Fast! ! ! ! Shipping With Tracking Number. Read more Show Less

Ships from: Bensalem, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$13.00
Seller since 2013

Feedback rating:

(32)

Condition: New
2009-02-05 Hardcover New Get it fast, ao151Get it fast.

Ships from: austin, TX

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$14.67
Seller since 2014

Feedback rating:

(239)

Condition: New
Hardcover New 1591842417 XCITING PRICES JUST FOR YOU. Ships within 24 hours. Best customer service. 100% money back return policy.

Ships from: Bensalem, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$16.84
Seller since 2011

Feedback rating:

(665)

Condition: New
Hardcover New 1591842417 SERVING OUR CUSTOMERS WITH BEST PRICES. FROM A COMPANY YOU TRUST, HUGE SELECTION. RELIABLE CUSTOMER SERVICE! ! HASSLE FREE RETURN POLICY, SATISFACTION ... GURANTEED**** Read more Show Less

Ships from: Philadelphia, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$16.84
Seller since 2010

Feedback rating:

(639)

Condition: New
Hardcover New 1591842417! ! ! ! BEST PRICES WITH A SERVICE YOU CAN RELY! ! !

Ships from: Philadelphia, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$16.84
Seller since 2010

Feedback rating:

(856)

Condition: New
Hardcover New 1591842417 Friendly Return Policy. A+++ Customer Service!

Ships from: Philadelphia, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
$16.84
Seller since 2013

Feedback rating:

(340)

Condition: New
Hardcover New 1591842417! ! KNOWLEDGE IS POWER! ! ENJOY OUR BEST PRICES! ! ! Ships Fast. All standard orders delivered within 5 to 12 business days.

Ships from: Southampton, PA

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$12.99
BN.com price
This digital version does not exactly match the physical book displayed here.

Overview


Who is Roy Spence and what makes him the ?Pied Piper of Purpose??

Over the last thirty-five years, Roy Spence has helped organizations such as Southwest Airlines, BMW, the University of Texas, Walmart, the Clinton Global Initiative, and many others achieve greatness by getting them to obsess about one big idea: purpose. With purpose as the North Star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. It?s the secret to developing a more fulfilling work life as well as a healthier bottom line.

Simply put, purpose is a definitive statement about the difference you are trying to make in the world. As Spence writes, ?It?s your reason for being that goes beyond making money?and it almost always results in making more money than you ever thought possible.? It?s not ?soft stuff,? as some might scoff. Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high-performing organization. It deserves just as much attention as strategy, execution, and innovation.

A real purpose can?t just be words on a piece of paper. It has to get under the skin of every member of your organization?like Southwest?s purpose of ?democratizing the skies? or Walmart?s of ?saving people money so they can live better.? If you get it right, your people will feel great about what they?re doing, clear about their goals, and excited to get to work every morning. No organization is too big or too small, too niche or too mundane, to benefit from a clearly defined purpose.

Spence and coauthor Haley Rushing share their insider insights and case studies to help you discover your organization?s purpose, proclaim it to the world, and apply it to everything you do. This book will force you to address some tough and profound questions:

• What difference do we want to make in the world?

• What do we really stand for?

• Do we have purpose-based leaders in key roles?

• Do our employees feel like what they do matters?

• Would our customers miss us if we ceased to exist?

• Do we bring our purpose to life everywhere we can?both internally and externally?

Spence?s hard-won lessons will change the way you view your job, your business model, your leadership style, and your marketing. They will help you make money, make a difference, and?with a little luck?make history.

Read More Show Less

Editorial Reviews

Publishers Weekly

Every business should strive for more than just profit; it should aim to become an organization of great purpose-pledged to make money, make a difference and make history, cheerleads Spence, chairman and CEO of ad agency GSD&M. The author supplements uplifting homilies with case studies (starring his clients) to argue that a high-concept purpose can bring vitality to any company. Southwest Airlines, for example, worked hard not just to lure customers away from older airlines but to offer affordable air travel, "democratizing the skies." Likewise, Wal-Mart brings goods that were once distant luxuries to rural families. Highway littering was rising by 17% per year in Texas until an enterprising politician appealed to state pride with the "Don't Mess with Texas" campaign. Spence argues that people work harder and more joyfully when they believe they are part of something larger than themselves; he speaks enthusiastically about employees turned into company evangelists and the power of purpose-based leadership. This is a positive reminder of the private sector's potential in making a difference in the world. (Feb.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Read More Show Less

Product Details

  • ISBN-13: 9781591842415
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 2/5/2009
  • Pages: 336
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.30 (d)

Meet the Author

Roy M. Spence, Jr., is chairman and CEO of GSD&M Idea City, a leading national marketing communications and advertising company that has helped grow some of the world’s most successful brands.

Haley Rushing is chief purposologist and cofounder of the Purpose Institute along with Roy Spence.

Both authors live in Austin, Texas.

Read More Show Less

Table of Contents

Introduction 1

Pt. I Purpose Principles

1 What Is a Purpose and Why Should You Want One? 9

2 Discovering Your Purpose 34

3 Articulating Your Purpose 48

Pt. II Building an Organization That Makes a Difference

4 Find the Thrill! 65

5 Have the Will! 77

6 Ignite the Passion! 92

Pt. III Becoming a Leader of Great Purpose

7 Stewards of Purpose 111

8 Purpose-Based Leadership Principles 132

Pt. IV Bringing Your Purpose to Life in the Marketplace

9 Fulfilling the Promise of the Purpose 155

Corporations

10 How Purpose Can Take You Higher 167

11 How Purpose Can Make You Better 189

12 How Purpose Can Accelerate Your Momentum 201

13 How Purpose Can Set You Free from the Sea of Sameness 216

Membership Organizations

14 How Purpose Can Move You from Discounts to What Counts 233

Nonprofit Organizations

15 How Purpose Can Create Common Ground on Higher Ground 243

16 How Purpose Is Activated Through Insight 255

Higher Education

17 How Purpose Can Create a Grassroots Movement 267

18 How Purpose Can Explain the Unexplainable 275

Sports Organizations

19 How Purpose Can Tee You Up to Be Exceptional 283

Summary

20 Key Principles from the Book 293

Acknowledgments 299

Notes 303

Bibliography 307

Index 309

Read More Show Less

Customer Reviews

Average Rating 4.5
( 4 )
Rating Distribution

5 Star

(3)

4 Star

(0)

3 Star

(1)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing 1 – 5 of 4 Customer Reviews
  • Anonymous

    Posted December 10, 2012

    THE Marketing and Branding Book of our times

    I found this book to be useful and very helpful. They are literally trying to give away the best marketing and branding tools of our times. Thank you for making these insight available to us 'little guys'. I feel like now I can connect with a good marketing firm and have the foundation of what we need to help our brand excel.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 13, 2011

    No text was provided for this review.

  • Anonymous

    Posted March 31, 2010

    No text was provided for this review.

  • Anonymous

    Posted December 29, 2009

    No text was provided for this review.

  • Anonymous

    Posted November 20, 2010

    No text was provided for this review.

Sort by: Showing 1 – 5 of 4 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)