It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects

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by Tomer Sharon
     
 

ISBN-10: 0123851300

ISBN-13: 9780123851307

Pub. Date: 04/02/2012

Publisher: Elsevier Science

It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in.

This book consists of six chapters arranged according to the different stages of research projects. Topics discussed

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Overview

It’s Our Research: Getting Stakeholder Buy-in for User Experience Research Projects discusses frameworks, strategies, and techniques for working with stakeholders of user experience (UX) research in a way that ensures their buy-in.

This book consists of six chapters arranged according to the different stages of research projects. Topics discussed include the different roles of business, engineering, and user-experience stakeholders; identification of research opportunities by developing empathy with stakeholders; and planning UX research with stakeholders. The book also offers ways of teaming up with stakeholders; strategies to improve the communication of research results to stakeholders; and the nine signs that indicate that research is making an impact on stakeholders, teams, and organizations.
This book is meant for UX people engaged in usability and UX research. Written from the perspective of an in-house UX researcher, it is also relevant for self-employed practitioners and consultants who work in agencies. It is especially directed at UX teams that face no-time-no-money-for-research situations.

  • Named a 2012 Notable Computer Book for Information Systems by Computing Reviews
  • Features a series of video interviews with UX practitioners and researchers
  • Provides dozens of case studies and visuals from international research practitioners
  • Provides a toolset that will help you justify your work to stakeholders, deal with office politics, and hone your client skills
  • Presents tried and tested techniques for working to reach positive, useful, and fruitful outcomes

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Product Details

ISBN-13:
9780123851307
Publisher:
Elsevier Science
Publication date:
04/02/2012
Pages:
288
Sales rank:
721,112
Product dimensions:
7.50(w) x 9.20(h) x 0.70(d)

Table of Contents

Prologue: The Usable Planet, by Gary Bunker

Introduction

Chapter 1: If life gives you limes, make mojitos! Identifying stakeholders, selling user experience research, and dealing with difficult people and situations

Chapter 2: Mmm... Interesting, so what exactly is it that you want to learn? Implementing your great participant interviewing skills on stakeholders; asking good questions, listening, saying the right things, and identifying research opportunities

Chapter 3: If you pick a methodology first, something must be wrong: Strategies for planning studies with stakeholders and techniques for developing the right research questions

Chapter 4: What’s Gonna Work? Teamwork! Hands-on techniques for collaborating and involving stakeholders in research planning, execution, analysis, and reporting

Chapter 5: The single biggest problem in communication is the illusion that it has taken place

Chapter 6: You can’t manage what you don’t measure: Signs that indicate research is being used well and how you can systematically track success (or failure)

Epilogue

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It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects 5 out of 5 based on 0 ratings. 1 reviews.
FRINGEINDEPENEDENTREVIEW More than 1 year ago
Are you a UX person who practices usability and UX research; as well as, people with other job titles who try to do research as part of another job? Author Tomer Sharon, has done an outstanding job of writing a book that describes framework, strategies and techniques for working with stakeholders of user experience research in a way that ensures their buy-in. Sharon, begins by describing the different roles of business, engineering and user experience stakeholders. In addition, the author identifies research opportunities by developing empathy with stakeholders. He then discusses detailed planning of UX research with stakeholders. The author then, introduces ways for teaming up with stakeholders. He continues by discussing strategies and tactics for better communication of research results to stakeholders. Finally, he identifies a number of signs that research is making an impact on stakeholders, teams and organizations; and, describes ways to determine whether it is being used well. The author wrote this most excellent book to provide people who practice user experience research with strategies and techniques for getting their stakeholders’ buy-in for research. Perhaps more importantly, this great book was written from the perspective of an in-house UX researcher and is also highly relevant for self-employed practitioners and consultants who work in agencies.