It's Your Biz: The Complete Guide to Becoming Your Own Boss

Overview

If you’re reading this, you’ve got high hopes and big plans. To be your own boss—with no one breathing down your neck, no more deadly meetings, no more nonsense. Just you, your good ideas, and your internal drive determining your destiny.

Does that sound liberating? It is! Does it sound scary? It’s that as well. Making the jump from employee to entrepreneur is an alluring prospect that millions pursue every year, yet the odds of success are daunting. More than half of all new ...

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It's Your Biz: The Complete Guide to Becoming Your Own Boss

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Overview

If you’re reading this, you’ve got high hopes and big plans. To be your own boss—with no one breathing down your neck, no more deadly meetings, no more nonsense. Just you, your good ideas, and your internal drive determining your destiny.

Does that sound liberating? It is! Does it sound scary? It’s that as well. Making the jump from employee to entrepreneur is an alluring prospect that millions pursue every year, yet the odds of success are daunting. More than half of all new businesses fail within three years—many because of avoidable mistakes.

But now you can get the honest, real-world information you need about what it takes to succeed. Owner and cofounder of the award-winning ItsYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Wilson Solovic has years of experience in the small-business trenches. In It’s Your Biz, she delivers an unflinching account of the skills and attitudes prospective entrepreneurs need to get a business up and running, and a no-surprises game plan for making your venture profitable and sustainable.

From planning and funding to promotion and pricing, you’ll get practical advice that can ensure your success as you leave the safety net of being an employee to enter the high-risk, high-reward environment of business ownership. It includes how to:

• Gauge whether you have the qualities needed to succeed

• Prepare for drastic culture shock

• Build a business plan that works

• Focus on providing market solutions

• Choose partners, advisers, and employees wisely

• Promote your business on a shoestring budget

• Protect your company and yourself

• Make the most of bootstrap financing

• And much more!

Susan Wilson Solovic is owner and cofounder of ItsYourBiz.com, a highly successful video news and information site for entrepreneurs. She is a weekly small-business contributor on ABC’s Money Matters and a featured blogger on The Huffington Post, AllBusiness, Fast Company, Constant Contact, and other sites, as well as a monthly columnist on WSJ.com. The author of several books, including The Girls’ Guide to Building a Million-Dollar Business, Solovic has served on the National Women’s Business Council and the Women’s Leadership Board at Harvard University.

Ellen R. Kadin is Executive Editor at AMACOM Books, specializing in business books, and a part-time writer.

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Product Details

  • ISBN-13: 9780814416716
  • Publisher: AMACOM
  • Publication date: 10/11/2011
  • Pages: 240
  • Sales rank: 1,415,484
  • Product dimensions: 6.30 (w) x 9.00 (h) x 1.00 (d)

Meet the Author

SUSAN WILSON SOLOVIC is owner and co-founder of It’sYourBiz.com, a highly successful video news and information site for entrepreneurs. She is a weekly small business contributor on ABC’s Money Matters and a featured blogger on the Huffington Post, AllBusiness.com, Fast Company, Constant Contact, and other sites. The author of several books, including The Girls’ Guide to Building a Million-Dollar Business, Solovic has served on the National Women’s Business Council and the Women’s Leadership Board at Harvard University.

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Read an Excerpt

INTRODUCTION

Why am I writing this book? Because you need it. That may

sound arrogant, but it’s true. I’ve spent decades learning—some-

times the hard way—what really makes small businesses work. I

started my first business when I was 15 years old, and I have always

been intrigued by the myriad opportunities there are to use your

own resources to make money.

I’ve been a serial entrepreneur. Not that everything I’ve done has

been a success, but fortunately I’ve had more successes than fail-

ures. And while it is always nice to bask in the glow of my successes,

I’ve definitely learned more from my missteps.

I’ve also spoken with countless entrepreneurs around the world,

hearing about and learning from their problems and stories. I’ve

delivered keynote speeches and seminars to hundreds of thousands

of people with small businesses, and I have listened to their feedback.

I’ve taught college-level entrepreneurship courses, and many

of my students have gone on to build successful companies. And as

a journalist, I’ve covered countless business conferences and have

reported on a plethora of topics related to operating a small business

in this country. As a media expert on small-business operations,

I’ve taken on hundreds of topics and answered hundreds of viewer

questions. Suffice it to say, I’ve seen, heard, and experienced a lot,

whether directly or through others. My goal in this book is to leverage

that experience to save you time, effort, resources, and aggravation

as you start up your own business.

• *

In the pages that follow, I give you the realities of what it takes to

start and grow a successful small business—especially in today’s eco-

nomic environment. There are millions of people starting businesses

all the time, and millions more who are dreaming about

becoming their own boss. All of them have talents, skills, and ideas;

but without understanding certain fundamental business principles,

their chances of being among the failed-business-venture statistics

are high.

Yes, there are exceptions to every rule, and I acknowledge that

sometimes someone simply gets lucky in business; but most entre-

preneurs have to work extremely hard. And part of that hard work

is seeing past the romantic vision of launching your small business

and focusing on the cold, hard reality of what it takes to build a

business. The bottom line is: What you don’t know will hurt you.

The recent recession has transformed the long-established business

paradigm more dramatically than at any other time since perhaps

the Industrial Revolution, which turned traditional employment

on its ear. I submit that we are entering a new era in which the

majority of Americans will either own a small business or work for

one. Large companies will always exist, but not on the grand pre-

recession scale. Having learned to do more with less, many big

firms will outsource work when it is needed. And who will do that

work? It could be you, as an independent worker or operating your

own small business.

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Table of Contents

CONTENTS

Foreword by Edie Weiner

Introduction

PART I: So You Want to Own a Business: The Real Truth Behind What It Takes to Succeed

1 Starting a Business Is Personal

2 Make Smart Choices: Consider Your Options

3 Beat the Odds: Get It Right from the Beginning

4 Build a Powerful Business Strategy

PART II: Open for Business: The Strategic and Tactical Keys to Business Success

5 Purpose, Promise, and Principles: The Cornerstones of Your Business

6 Marketing and Sales Strategy

7 People Matter

8 Protecting Your Business, Your Ideas, and Yourself

9 Where Will You Locate Your Business?

10 From Humble Beginnings to Great Enterprises

11 Pricing and Process

12 Words of Wisdom from the Trenches

Appendix: Resources for Start-Ups and Expanding Businesses

Index

About the Authors

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