ITV Handbook: Technologies and Standards

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Overview

  • Grasp the big picture of interactive TV—the enormously complex merging of digital TV and the Internet
  • Understand the workings of every area of the service
  • Know what it takes to assemble all the pieces into a usable program or service
Your essential guide to an exciting and complex technology

Interactive television (iTV)—an evolutionary merging of digital TV and the Internet—is set to take the world by storm! For consumers, iTV technology offers powerful new ways to interact with content providers and merchants. These include enjoying video on demand; participating in online shopping, banking, and gambling; and taking advantage of bonus multimedia features and controls added to news, sports, entertainment, and educational programming.

Organizations assembling the technologies and agents needed to deliver the content, though, find that providing iTV service is a monumental, multifaceted task. The sheer complexity also means that those proficient in one area of the service are often unfamiliar with the workings of other areas. iTV professionals seeking a better understanding of how it works and how it all fits together will find that iTV Handbook: Technologies and Standards, by topic authority Edward M. Schwalb, provides a welcome introduction to all the key issues, technology solutions, and standards surrounding the service. This book covers:

  • Issues concerning the most links in the iTV "food chain"—content authors, producers, distributors, broadcasters, cable system operators, receiver manufacturers, and viewers
  • Details of the hardware, software, technologies, protocols, and standards that define iTV
  • Graphics, audio, video, and asset-management formats used in iTV, as well as security considerations, the broadcast file system, and more

iTV Handbook: Technologies and Standards provides a thorough overview of the iTV service and shows how everything fits together—it's the ideal introductory reference for technical managers, technical sales people, engineers, executives, content authors, and consumers interested in iTV technologies.

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Product Details

  • ISBN-13: 9780131003125
  • Publisher: Prentice Hall
  • Publication date: 7/25/2003
  • Series: IMSC Press Multimedia Series
  • Pages: 752
  • Product dimensions: 7.24 (w) x 9.47 (h) x 1.49 (d)

Meet the Author

EDWARD M. SCHWALB is a consultant, inventor, and executive with a wide-ranging expertise in computing technologies, whose projects have included solid modeling and CAD, Java, and Web applications, financial Web services, aircraft systems engineering, data interpretation, collaborative software development, and iTV technologies and standards. Dr. Schwalb has authored and made key contributions to ATSC and SCTE standards, and his work has resulted in a number of publications and patents.

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Table of Contents

Preface.

1. Introduction.

Interactivity. History. Present. Vendors. Future. Framework. Technologies. Major Organizations. Organization of This Book. References.

2. iTV Scenarios.

Advertising Scenarios. Electronic Program Guide Scenarios. Video on Demand Scenarios. Game Scenarios. Game Show Scenarios. Interactive Music Programs. Interactive Educational Programming. Quizzes. Interactive News. Interactive Sports Scenario. Transportation Scenarios. Trading Scenarios. Conclusion. References.

3. iTV Food Chain.

Overview. Broadcast Model. Interactivity. Data Delivery. Authoring Content. Packaging Content. References.

4. iTV Receivers.

Expectations from Receivers. Platform Architecture. Platform Components. Application Meta-data Issues. Network Independent Resource Access. Operational Dynamics. Conclusion. References.

5. Declarative Content.

Background. HTML. XML. XHTML. Cascading Style Sheets. Declarative Data Essence. Conclusion. References.

6. Script Content.

Brief History. Dynamic HTML. Script Language Specification Overview. Execution. Expressions. Operators. Statements. Functions. Native Objects. Conclusion. References.

7. JavaTV.

The Java Language. Programming Model. The Class File Format. Personal Java. Java Security. JavaTV. Conclusion. References.

8. HAVi.

Introduction. Framework. Device Model. Architecture Elements. Graphic User Interface. User Interface Model. Display Model. Interface Design. Widgets. Integration of Graphics and Video. Pluggable Look. Effects. Integration with Java TV and JMF. Conclusion. References.

9. Media Streaming.

Introduction. MPEG Transports. IP Transports and IP Multicast. Audio Streaming. MPEG-2 Video Streaming. Time and Synchronization. Synchronizing Data with Video. Java™ Media Framework (JMF). Synchronized Multimedia Integration Language (SMIL). References.

10. Security.

Introduction. The Public Key Infrastructure (PKI). Java Security Framework. XML Digital Signatures (XMLDSIG). Transport Layer Security (TLS). Cable Conditional Access TV. Conclusion. References.

11. Broadcasting Files.

Introduction. Sections, Modules, and Objects. File System Objects. Conclusion. References.

12. Content Formats.

Graphics. Audio Formats. Video Formats. Asset Management Formats. Conclusion. References.

13. Standards and Specifications.

Advanced Television Enhancement Forum (ATVEF). Digital Video Broadcast (DVB) Multimedia Home Platform (MHP). CableLabs' Open Cable Application Platform (OCAP). North-America/US Advanced Television Systems Committee (ATSC). Japan's Association of Radio Industries and Businesses (ARIB). TV-Anytime. iTV Production Standards. Conclusion. References.

Additional Resources.

Acronyms.

Index.

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Preface

Preface

This book was conceived while I was participating in various ATSC specialist groups. I was so captivated by the topic that I found myself digging deeper and wider than I ever imagined possible. The final form of this book is the result of an inner struggle between my in-depth presentation style and the pragmatics of writing. To fully implement my vision for this book, I would have described many of the issues and implementation details one naturally encounters when trying to make it all fit together; that would have made this book thousands of pages longer. Instead, I settled the presentation of issues accompanied by a few pointers that allow readers to answer their questions.

Interactive TV is intriguing to me personally for the following reason: Convergence of the TV and Internet has been on our radar screen for almost a decade now. Whereas the TV industry dates back to the late 1930s, the DTV is about two decades old, and Internet industry is only about one decade old. Interestingly, whereas in the U.S. the Internet has picked up momentum stronger than in Europe, Interactive TV (iTV), that is the merging of DTV and the Internet, has picked up momentum in Europe much stronger than in the U.S.

This book was made possible by Lee Chen, Ph.D., of Sharp Laboratories of America, Inc., who introduced me to the field and sent me out to seek knowledge. My first assignment was to investigate what these weird bunch of ATSC guys are up to. As it turns out, they were up to do good, trying to establish a common language among parties who often seem to forget what they were fighting about. The process of discovery, engagement, and subsequent contribution was revealing. At times matters were hectic: At one point in time I was simultaneously editing ATSC A93, and authoring A95 and DVS 161 (now ANSI/SCTE 80). Years later, the documents resulting from these activities have become approved standards. Looking back, although stressful, these activities were immensely rewarding.

Many thanks to Regis Crinon, Yang Te-Chung (Isaac), Tien Yini Kou, Art Allison, Taylor Kidd, and Gomer Thomas who provided helpful comments on this manuscript. I would also like to thank Moshe Lichtman and many others who granted permission to include screenshots and other materials in this book. Special thanks to Regis Crinon and Yang Te-Chung for taking the time to read most or all of it word by word. You have corrected many errors and significantly improved the quality of the final product. Special thanks to Bernard Goodwin, the editor in chief, whose focus on quality and flexibility further allowed me to improve.

Finally, thank you Tammy (Wifey) for supporting me while spending countless hours writing in isolation. What started with a few hours here and there has taken over our lives: It grew to consume all my time and energy. It appeared as if we were re-living my Ph.D. dissertation writing days. Lilac, Joey, and Noah, although you are too young to understand now, I hope that one day I'll be able to tell you the story of this journey.

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Introduction

Preface

This book was conceived while I was participating in various ATSC specialist groups. I was so captivated by the topic that I found myself digging deeper and wider than I ever imagined possible. The final form of this book is the result of an inner struggle between my in-depth presentation style and the pragmatics of writing. To fully implement my vision for this book, I would have described many of the issues and implementation details one naturally encounters when trying to make it all fit together; that would have made this book thousands of pages longer. Instead, I settled the presentation of issues accompanied by a few pointers that allow readers to answer their questions.

Interactive TV is intriguing to me personally for the following reason: Convergence of the TV and Internet has been on our radar screen for almost a decade now. Whereas the TV industry dates back to the late 1930s, the DTV is about two decades old, and Internet industry is only about one decade old. Interestingly, whereas in the U.S. the Internet has picked up momentum stronger than in Europe, Interactive TV (iTV), that is the merging of DTV and the Internet, has picked up momentum in Europe much stronger than in the U.S.

This book was made possible by Lee Chen, Ph.D., of Sharp Laboratories of America, Inc., who introduced me to the field and sent me out to seek knowledge. My first assignment was to investigate what these weird bunch of ATSC guys are up to. As it turns out, they were up to do good, trying to establish a common language among parties who often seem to forget what they were fighting about. The process of discovery, engagement, and subsequent contributionwas revealing. At times matters were hectic: At one point in time I was simultaneously editing ATSC A93, and authoring A95 and DVS 161 (now ANSI/SCTE 80). Years later, the documents resulting from these activities have become approved standards. Looking back, although stressful, these activities were immensely rewarding.

Many thanks to Regis Crinon, Yang Te-Chung (Isaac), Tien Yini Kou, Art Allison, Taylor Kidd, and Gomer Thomas who provided helpful comments on this manuscript. I would also like to thank Moshe Lichtman and many others who granted permission to include screenshots and other materials in this book. Special thanks to Regis Crinon and Yang Te-Chung for taking the time to read most or all of it word by word. You have corrected many errors and significantly improved the quality of the final product. Special thanks to Bernard Goodwin, the editor in chief, whose focus on quality and flexibility further allowed me to improve.

Finally, thank you Tammy (Wifey) for supporting me while spending countless hours writing in isolation. What started with a few hours here and there has taken over our lives: It grew to consume all my time and energy. It appeared as if we were re-living my Ph.D. dissertation writing days. Lilac, Joey, and Noah, although you are too young to understand now, I hope that one day I'll be able to tell you the story of this journey.

Read More Show Less

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