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I've Seen a Lot of Famous People Naked, and They've Got Nothing on You!: Business Secrets from the Ultimate Street-Smart Entrepreneur

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"Foreword by Steven Spielberg

Body by Jake founder Jake Steinfeld has helped millions of people pump up their health, their bodies, and their self-confidence. But can he help you pump up your business? You bet! Whether you're already up and running or have always dreamed of having a great business, Jake is going to help you get to the next level and beyond.

Jake has seen a lot of big-name celebrities naked. No, not like that! Naked, as in "stripped" of the trappings of their ...

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Overview

"Foreword by Steven Spielberg

Body by Jake founder Jake Steinfeld has helped millions of people pump up their health, their bodies, and their self-confidence. But can he help you pump up your business? You bet! Whether you're already up and running or have always dreamed of having a great business, Jake is going to help you get to the next level and beyond.

Jake has seen a lot of big-name celebrities naked. No, not like that! Naked, as in "stripped" of the trappings of their fame and fortune. No entourages, no PR flaks, no designer handbags — and no bull. These famous folks are people just like you, and they don't have anything that you haven't got.

As Jake taught them how to get and stay fit, he learned from them: what makes them tick, and what makes them successful. That knowledge has helped him turn a personal training business into a premier fitness product brand, a 24-hour fitness television network, a professional sports league, and instant recognition everywhere he goes.

Now it's your turn! You don't need an MBA to start your business, or to get the one you have into fantastic shape — what you need is street smarts, practical knowledge, and a "don't quit!" attitude. Think of this book as "Business by Jake." It's an eye-opening success story and an entrepreneur's tool kit — combined with a motivational kick in the "buttissimo" that is pure Jake! In addition to Jake's own amazing account, you'll also read insightful stories about Steven Spielberg, Tommy Hilfiger, Aaron Spelling, and other luminaries from Hollywood, professional sports, the business world and more. You'll read about the unique relationships Jake formed with each person, and what he learned from them even as he taught and inspired them to be their best. You'll learn proven strategies to help you:

• Start, build, and grow a business.

• Make connections, establish a network, and put together a great team.

• Find partners and investors.

• Build a high-profile brand.

• Develop the courage to take risks.

• Turn failures into springboards to success.

• Build goodwill and good business through community involvement and charity.

Jake's message is simple: If he can do it, anyone can. And all those famous people? Remember, Jake has seen them "naked," and they've got nothing on you!

So get pumped up, don't quit, and start flexing your business muscles!"

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Editorial Reviews

From Barnes & Noble
Body by Jake founder Jake Steinfeld thinks that he knows what makes successful people tick, and he has a bank account to back up his claim. Steinfeld insists that he has used that knowledge to turn a modest personal training business into a half-billion-dollar fitness enterprise. Using lessons picked up the school of hard knocks, he shows readers how streets smarts and drive can take you to levels of success that few M.B.A.s ever achieve.
From the Publisher

"Publishers Weekly: ""...a worthwhile read for those who need to get pumped up about starting a business.""

Co-Ed: ""If you’re looking for a straight-forward, super peppy (lots of exclamation points there, Jake!) and informative look at today’s success stories and how you, too, can succeed (think partnerships, careful money management, and ‘not being cute’ about your brand), read along to Jake.""

Direct magazine: ""an inspirational business book. There's a lot of solid advice for wannabe entrepreneurs.""

St. Louis Daily Record: ""... perfect for anyone new to entrepreneurship. Cover your fanny, and pick up a copy.""

Collegedowntime.com: ""This fantastic book covers all the bases, from how to construct your very own business plan, to choosing trustworthy business partners, where and how to borrow money, why you should never quit in times of failure, and oh so much more. The book also features a fantastic foreword from world renowned film director, Steven Spielberg, who is not only a close friend of Jake’s but also his very first celebrity client. If you’ve ever dreamt of running your own business, working for yourself, and making yourself money, Jake Steinfeld’s book is for you. It’s a short yet addictive read which is perfect for the busy college student, especially the college student who isn’t sure where they want to go after graduation.""

My San Antonio (www.mysanantonio.com): ""Jake is an All-American success story with real insights into what it takes to build a great business and achieve your dreams. He’s candid, down-to-earth, and likeable, and the book captures his enthusiasm and spirit perfectly.""

Business to Business (Atlanta): ""The plainspoken, yet ebullient, language used in the books [sic] convey a series of basic principles for the small business owner in a format that a business owner can absorb and even enjoy. Steinfeld’s self deprecating, 'street smart’ styles makes familiar principles genuinely fun to absorb.""

Inland Empire Business Journal (California): ""The book’s organization and writing style make it unusually easy to read .it [the book] is a feast of fresh approaches to understanding what it takes to be a successful entrepreneur."""

Business to Business
"The plainspoken, yet ebullient, language used in the books [sic] convey a series of basic principles for the small business owner in a format that a business owner can absorb and even enjoy....Steinfeld’s self deprecating, ‘street smart’ styles makes familiar principles genuinely fun to absorb."
Inland Business Journal
"it is a feast of fresh approaches to understanding what it takes to be a successful entrepreneur."
Rancho Cucamonga, CA February, 2006
Inland Empire Business Journal
"The book’s organization and writing style make it unusually easy to read....it [the book] is a feast of fresh approaches to understanding what it takes to be a successful entrepreneur."
Publishers Weekly
Here's a book where the title really sets the tone-as the reader quickly learns, the fitness trainer and Body by Jake founder really has seen a lot of famous people naked (or at least in their workout clothes), including Steven Spielberg and Harrison Ford. Of course, Steinfeld's point is that everyone is pretty much the same underneath it all, and therefore business success is attainable to anyone willing to put in some dedicated effort. Indeed, Steinfeld himself proves an exemplary role model. Working his way up from an early career in bodybuilding, he started a personal training business that has since expanded to include a line of fitness products and a 24-hour cable station. While the book's business start-up advice is basic and sometimes gets bogged down in details like how to register a Web site domain name, Steinfeld really hits his stride in the second half, where he talks about branding and marketing. Steinfeld's goofy sense of humor also adds a down-to-earth honesty to the book and makes it a worthwhile read for those who need to get pumped up about starting a business. (Sept.) Copyright 2005 Reed Business Information.
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Product Details

  • ISBN-13: 9780814408605
  • Publisher: AMACOM
  • Publication date: 9/21/2005
  • Pages: 240
  • Product dimensions: 6.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Jake Steinfeld, founder and Chairman of Body By Jake Global LLC, is a world-recognized fitness icon and is responsible for creating the personal fitness training industry. In 1993 he launched FitTV, America’s first 24-hour fitness lifestyle television network, which he grew to more than 13 million subscribers and sold to FOX Broadcasting just four years later. He is now launching Exercise TV!, a fitness-on-demand network, in partnership with Comcast Corporation. He founded the Don’t Quit! Foundation to support and educate adolescents about the value of physical fitness, establishing fitness centers in inner-city middle and high schools. He is also the founder of Major League Lacrosse and author of several previous books including Get Strong!: Body By Jake’s Guide to Building Confidence, Muscles, and a Great Future for Teenage Guys; PowerLiving by Jake: Eleven Lessons to Change Your Life; Don’t Quit:Motivation and Exercises to Bring Out the Winner in You, and Body By Jake. He is based in Los Angeles.

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Read an Excerpt

I've Seen a Lot of Famous People Naked, and They've Got Nothing on You!


By Jake Steinfeld

AMACOM BOOKS

Copyright © 2006 Body by Jake Global LLC
All right reserved.

ISBN: 0-8144-0860-5


Chapter One

The Naked Truth

I DON'T KNOW how she tracked down my telephone number because I never got around to having it listed. But this was one message I couldn't ignore.

"Jake, I heard about what you've been doing for other actresses around town and I want to talk to you about your services-for me and for a very close friend of mine too!"

You gotta love Hollywood. There I was back in the early 1980s, a regular guy from Baldwin, Long Island, who had stumbled into this incredible sideline that had me sweatin' with stars like Priscilla Presley, Harrison Ford, and Bette Midler.

My client list was growing every day with calls from the most beautiful and talented people in the entertainment industry, not to mention many of the most powerful producers and directors.

It was heady stuff. I had no idea where it was going in those early days, but I was enjoying the ride. It was crazy because every day was such a wild adventure. I'd retired from Cortland State in cold, cold upstate New York after freezing my kneecaps off on the lacrosse field. I'd headed for Los Angeles as a teenage bodybuilder with dreams of becoming Mr. America. But I'd dropped out of that too after seeing what you had to take to compete. Steroidsweren't illegal then, but I wanted nothing to do with them. I never saw how they fit in with the whole concept of building a healthy body. I preferred to do my bodybuilding the natural way, but that meant I'd never be able to compete for the big titles back then.

As it turned out, staying natural and going with my gut took me in a whole new world. Without even realizing what I was getting into, I created an entire industry when I became the first personal fitness trainer to the stars. Before I knew it, I was in business.

Me? In business? You better believe it.

It started with a young actress who lived in my apartment complex in Studio City. She needed to tighten up for a bit part in a commercial that called for her to wear a bikini. Word got around that I'd whipped her into shape and suddenly I was getting all sorts of interesting calls.

Like that message on my machine.

"Jake," she cooed, "I really want to give you to my friend as a birthday present!"

She gave me an address in Coldwater Canyon. It was a neighborhood of hot properties. The bold and the beautiful. The young and the restless. All on their way to becoming the rich and the famous.

Needless to say, I showed up at the appointed hour ready to rock.

It was a swank place with swell views, like something out of a Hollywood movie. And I felt like the star of the movie.

I rang the bell as the music from the movie score played out in my head.

A gorgeous woman answered the door. Perfect!

"I'm Cathy," she said. "My friend is excited and waiting to unwrap my present!"

She led me through the big, open house. It smelled like California tanning oil. Soft jazz was playing on a stereo.

We entered a room at the end of a long, dark hallway, so when we turned the corner it took a few seconds for my eyes to adjust to the light streaming in from the big glass windows overlooking the pool and the valley below. Then, what to my wondering eyes should appear but ...

The naked Spielberg!

"Hi, Jake," he said. "I'm Steven."

Gotcha!

Come on now! You can't still be thinking that ol' Jake is going to write about seeing famous people naked.

Well, once again, let me set the record straight. I did see a lot of famous people naked but not in the buff, unclothed, nekkid, naked. Instead, I saw them stripped of the trappings of fame and fortune. No entourages. No public relations flaks. No makeup. No Gucci. No Armani. No bull.

That particular day, I met Steven Spielberg in the raw. I saw him as he really is: A regular guy. Just like all those other celebrities you read about and watch on the big screen. They are all regular people with extraordinary beauty, brains, talent, and drive, as well as the usual insecurities, neuroses, warts, pimples, and hangnails that we all have. In other words, like the title says: They got nothin' on you!

At our first meeting, there was nothing flashy about Steven Spielberg. He seemed to be a real regular guy: skinny, with glasses, wearing a T-shirt, gym shorts, black socks, and tennis shoes. He was friendly but very nervous, because, as he said, "I haven't exercised since the eighth grade."

E.T. had bigger biceps.

"Please don't hurt me," he said.

He was joking, but it took a while to get him to relax and understand that I was there to help him get healthier, not browbeat him like a drill sergeant. He was feeling vulnerable and a little intimidated, so we just worked with my low-key gear-a towel, a broomstick, and a chair-to do some basic stuff. He got through it all and actually did very well. I could tell that he was not a guy who quit easily even though physical exercise was not his natural thing.

I thought it had gone great for our first session, though he was sweating like a Miami roofer at the end of it. I told him to drink some water and walk around a while. I had to get going to my next scheduled appointment with Bette Midler, who lived a few miles away. Bette was still getting ready for the workout when I got to her house, so I called my apartment to check my answering machine. There were five calls-all of them from Spielberg.

"Jake, I can't move my arms."

"Jake, now my legs are numb ... is this normal?"

"Jake, I'm really getting worried. I can't move my neck; I think I'm partially paralyzed. Does this happen to everyone? Call me!"

I got him on the phone before he called 911 for a Med-Evac chopper.

"I thought I was supposed to feel better after your visit," Spielberg said.

"Spiels [I'd already given him his first official Body By Jake nickname], take it easy," I told him. "Drink some water, do some stretches, and we'll work out the kinks in tomorrow's session."

Cathy, his girlfriend, called me that night. When I heard her voice, I was afraid she was going to tell me that he had decided to call off the one-week trial. Or that he'd checked into workout rehab.

"He loves it!" she said instead. "He wants you to come to his beach house and keep it going next week too."

We talked constantly during his workouts. Jaws had been his first huge commercial success and he was still shocked and thrilled to be in a position where he no longer had to worry about paying the bills. I was still very much in the bill-paying position, so I wanted to know how it felt. Listening to him made success seem much more accessible to me. He wasn't cocky about it. He didn't lord it over me. He was trying to get a handle on the fact that people not only understood and enjoyed his movies; they were throwing huge sums of money at him to get him to make more of them.

Spiels still saw himself as the smart kid from Cincinnati who had trouble fitting in when his family moved to Arizona and then California. It had only been a few years since he'd been turned down by both the UCLA and USC film schools. Even if no one else remembered his struggles, he never forgot that he had to sneak onto the lots of the studios in Hollywood where he begged and bothered executives until they let him make movies.

In some ways, I think he still felt like a guy who'd snuck into the grown-ups' party, or at least like a kid who'd been caught up on a fantasy ride based on his wildest dreams. I wasn't riding as high but I often had the same feeling in those days. That's another reason we hit it off: We felt like a couple of regular guys who'd hitched a ride on the Hollywood express.

The next thing I knew, I was flying on the Warner Brothers jet with him to meetings, or jumping on the Concorde to check out locations across the world. I traveled abroad for the first time with him. My nickname for him eventually became "Wiels" because the wheels in his brain were always churning up new things, just little ideas like Jaws and Indiana Jones. He also introduced me to caviar, five-star hotels, and to success and achievement at levels that neither one of us "regular guys" could have dreamed in our younger days.

I watched and learned as my friend reinvented himself and his life. He didn't just help me think big, he helped me see that life offers limitless possibilities and opportunities. Hanging out with him, I lived it too. I experienced the tastes, smells, sound and feel of the good life. It was like sampling the world's healthiest addictive drug: success.

I was hooked and Wiels was my source, my supplier. I'd seen him stripped down to gym shorts and a t-shirt so I knew that he was a regular guy. Sure he's brilliant and talented, but like the rest of us, he struggled until he found his niche and his genius was recognized. And, as I discovered, he's not alone in that. Wiels showed me a much bigger world than I'd ever imagined I'd see, and I discovered it was populated by a whole lot of regular people living extraordinary lives. My association with him helped bring me even more famous clients, including Harrison Ford, Steve Ross, Priscilla Presley, George Lucas, and many others. I saw them all naked of any pretense too, and I came to understand that they had nothing on me. Or on you either!

You may or may not have a college degree but I'll bet you have a dream.

They may be a little farther along on the success ladder and a little higher up the tax bracket, but from what I saw while sweating with the stars-and since-there is less separating you from fame and fortune than you probably think.

This book is going to get you pumped up to take care of business. You may or may not have a college degree but I'll bet you have a dream. I was the same way. I like to think that I had street smarts even if I didn't have a diploma on the wall. The truth is, I probably was more lucky than smart in those early days, but I got smarter as I went along. I listened to some wise people and I listened to my gut too.

In the pages that follow, I'm going to pass along to you what I've learned so that you too can become a street-smart success as an entrepreneur. Your star may not hang over Hollywood, but believe me, there are plenty of other businesses besides show business. Whatever it is that you want to do with your life, I'm here to tell you that if you believe it, you can achieve it.

Maybe you've been working for someone else and you're ready to reap the full benefits of your hard work and talent by creating your own business. Maybe you've been laid off, downsized, or otherwise put out of work. Don't waste another minute worrying or being angry. Instead of getting mad, get started on your very own business. Use that energy to build your life around doing something you love!

No matter where you are now, or where you've been, you can start over and build the life that you want for yourself. That's the naked truth. I've seen hundreds and even thousands of examples of regular people overcoming incredible challenges to build great lives for themselves and their families.

If you've been laid off or otherwise put out of work, don't get angry. Get started on your own business.

Let me just give you the Cliff Notes version of my own background so you understand where I come from, which is probably a lot like where you come from and maybe even where you are right now.

Nobody stamped "future millionaire" on my birth certificate. I was so average that Gallup could have saved millions by polling just me. I was the sort of kid that parents charitably described as "stocky," and I had a terrible stutter. Still, I was an outgoing kid with a lot of pals, but back then I never would have dreamed that one day I'd be able to appear on television talking to millions of people. Just standing in front of the class and reading was a nightmare for me. I could read to myself just fine, but when I tried to say the words I couldn't get them out. It was embarrassing and frustrating and it turned me off school. My stutter was a curse and I don't say that lightly. For years, I didn't say anything lightly. Still, I didn't feel bad about myself. I'm just naturally an upbeat sort of guy.

I felt like I was never going to be the smart kid because I couldn't express myself, so instead, I filled the funny-fat-kid role. I wasn't obese, but I knew my way around the Twinkie rack. Even so, I was a fairly athletic and active kid. I played sports and I had friends who appreciated my sense of humor. I was thirteen years old and weighed 180 pounds-five-feet-five, squared-when my Mom took me to Syms clothing store on Long Island to get a suit for my bar mitzvah. I didn't get it when the salesman sized me up as a "Husky."

He led me and my Mom into an area where the suits were more like shower curtains with pockets and buttons. Then he handed me a blue suit that could have done double duty as a car cover. It had a "Husky" label sewn on a sleeve.

"What does that mean?" I asked my Mom.

"It means you are a young man now," she said kindly.

Cool! I thought. I'm man-sized!

On the morning of my bar mitzvah, my Mom had to promise me a month's worth of allowance money in advance to get me to take off the Husky label on the sleeve. I was happy with who I was because, at that point, I didn't know better.

Extreme Jakeover

Like most kids back then, all I knew about bodybuilding was what I read in the back pages of the comic books: those old Charles Atlas advertisements where the scrawny guy pumps up to kick tail after the bully kicks sand in his face at the beach. My dad tried to get me interested in weight lifting my freshman year in high school. He was a Navy veteran and a pretty tough guy with a soft heart. I'm sure he thought that if I built myself up a bit it would help me get my weight and my stutter under control. He set up a weight bench in the backyard and invited me out to learn how to do some basic training with free weights. I wasn't really interested. I still didn't get it at that point.

My father knew this was something I would have to decide to do for myself. He didn't get on my case. He just left the weight bench and free weights out in the yard in case I changed my mind. They sat out there most of the summer, killing the grass. Finally, in the fall, my Dad told me to move the weights and bench to the basement of our split-level house. I put them in a laundry room area just off my bedroom in the basement. Again, they just sat there like dead weight. I probably stepped over them or around them ten times every day.

Sometimes, in life and in business, all the tools we need to succeed are just sitting there waiting for us to discover them. It may be something that exists around us, or something that exists within us. Until we reach out and put those tools to work, we just exist in this world. But once we make that effort, we become part of the dynamic that drives the world!

Honestly, I think I finally went over and picked up the easy-curl bar because I was bored with social studies one night at the beginning of eighth grade at Baldwin Junior High School. I can still see myself putting the book down, getting out of bed and wandering around the basement in a tank top with my belly lapping over my pajama pants. I'd been listening to my headphones while I studied, and it may have been Frank Sinatra who got me motivated to get up. He was singing "My Way" when I picked up the two barbells and stood in front of a full length mirror.

Sometimes all the tools we need to succeed are just sitting there waiting for us to discover them.

The kicker, though, was the very end of the song, after Ol' Blue Eyes stops singing. It was a "recorded live" album so there is this long and loud ovation, wild cheering and foot stomping that goes on and on. As I did my first set of biceps curls, I fantasized that those cheers and applause were for me. I started doing biceps curls with the barbells as 50,000 fans cheered "Jake! ... Jake! ... Jake!" in Madison Square Garden. That was a big moment, because my focus changed from thinking about how tough it was to do weight training to thinking about the rewards it might bring.

(Continues...)



Excerpted from I've Seen a Lot of Famous People Naked, and They've Got Nothing on You! by Jake Steinfeld Copyright © 2006 by Body by Jake Global LLC. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Table of Contents

"contents

Foreword by Steven Spielberg xi

Acknowledgments xiii

1 The Naked Truth

1

2 Street Smarts

19

3 Getting Into the Game

47

4 Put Together Your Team

67

5 Digging for Dough

87

6 Name It and Claim It

111

7 Growing Strong

133

8 Risky Business or Frisky Business?

165

9 Go to Failure and Beyond!

181

10 Don't Quit Giving Back!

199

The Naked Epilogue

217

Business by Jake Power Resource Guide

223

Index

227

About the Author

237"

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Sort by: Showing all of 12 Customer Reviews
  • Anonymous

    Posted March 8, 2006

    Jake Steinfeld builds bodies ¿ and boosts your business

    A fitness trainer to major Hollywood celebrities and entrepreneurs, Jake Steinfeld mixed personal moxie and bodybuilding to become a self-made multimillionaire. His story, an easy-to-read blend of pluck and luck, is inspirational, upbeat and energizing. He tells good name-dropping yarns about film producer Steven Spielberg and TV producer Aaron Spelling, among others, but he also refers to his grandmother and his parents as major influences. He intersperses his biography with useful, interesting facts for entrepreneurs, including business plan tips and ideas for funding sources. Steinfeld¿s story is motivational, and you will come to like him and respect him as an interesting, energetic businessman as you read. As a result, we recommend this as perfect reading material while you jog on the treadmill or dream about building your empire. This book is especially appropriate for entrepreneurs and small business owners. Both optimistic and informative, it will pump you up.

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  • Anonymous

    Posted January 18, 2006

    Don't Quit Your Day Job

    The book has some great pointers, but I feel the author should stick to exercising. The typos do not portray a 'smart' anything. There are mispelled words and sentences missing words altogether. I am not talking grammer here.

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  • Anonymous

    Posted September 29, 2005

    I've Read a Lot of Books about Business and, They've got nothing on This!

    As you can probably tell by the title, this is one attention-grabbing, straight to the point, motivating book. And needless to say, the book, like its author, is easy on the eyes. I¿ve seen a lot of famous people ¿. is a guide that addresses all aspects of starting up and running a successful business. The author, Jake Steinfeld is a smart, savvy and very successful entrepreneur who in this book passes along his entrepreneurial wit and wisdom and details personal experiences that just about anyone can relate to and learn from. Jake takes the reader on an enlightening journey of becoming a success while teaching them not only the nuts and bolts of business but most importantly to conquer their fears and weaknesses along the way. Every page is filled with information that has the potential to mold even the most unmotivated person into a successful business leader. I recommend this book to everyone whether they are interested in becoming their own boss or not. It will certainly encourage you to go out there and make your dreams into a reality, whatever your dreams may be.

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  • Anonymous

    Posted November 7, 2005

    Why I Won't Quit!

    I've read a lot of books about starting your own business but none quite as comprehensive and entertaining as Jake Steinfeld's 'I've seen a lot of Famous people Naked...'. From start to finish, this book is filled with motivatonal messages and great business advice--all wrapped up in entertaining stories and anecdotes from Jake's life--that everyone can relate to. Buying this book is really an investment in your future! What a great gift for yourself or someone you know who is creative but just needs a little push in the right direction.

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  • Anonymous

    Posted September 14, 2005

    Unique Gift For the Dreamer in Your Life

    This book is the perfect gift for the dreamer in your life that is not quite focused on their goal. I'm giving this to my brother for his birthday. I'm really hoping hearing Jake's story along with some business tips will really help him get his business off the ground and stay focused.

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  • Anonymous

    Posted September 13, 2005

    Step By Step to Success

    While there is no denying that Jake is a very special character - he makes a strong case for 'anybody can be successful'. His step by step guide is a very easy read packed full of 'how to's' coupled with personal anecdotes. A must read for anybody with a dream!!!

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  • Anonymous

    Posted September 14, 2005

    A Lot of Good Ideas!

    I really found this book to contain a lot of good ideas for people who want to reach the next level. I was tired of working for someone else, and now I have the guts to give it all up and venture out on my own! This book was totally worth the time and money. I will recommend it to all of my friends!

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  • Anonymous

    Posted September 16, 2005

    Entertaining Education

    I've followed Jake's career since 'Big Brother Jake' but had no idea he had so many irons in the fire. The book is an interesting life story with an easy to follow plan for business success. A good choice for someone with an idea or a dream and can't figure out where to start.

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  • Anonymous

    Posted September 14, 2005

    I love you JAKE

    I never thought that Jake would come up with a book about helping my friends and I as we are young and new in the real world, to come up with a plan to help us be smart entrepreneurs. What is great about this book though is that you can be 80 or 20 and still benefit from the book. It is well written and an easy read. Have your pens and papers out and take some notes and you enter the business world of Jake. I just remember my friends mothers workinng out to Jake's videos and now as I'm older I'm reading his book. Go buy the book today!!!!!!

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  • Anonymous

    Posted September 14, 2005

    Truly inspirational

    It's a great book, I am sure this book will convert lots of people to not quite on themself.

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  • Anonymous

    Posted September 14, 2005

    Good beginner business tips

    I found this book to be a quick read and quite entertaining this book is different because Jake includes interesting personal stories.

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  • Anonymous

    Posted August 30, 2005

    A True inspiration!

    As President and Founding Publisher of CO-ED magazine, I only wish that I had this book five years ago when I was trying to start my company. When you are confused, down at times and unsure if you are making the right decision about starting your own company, this book gives you the boost you need to continue. Jake is an amazing true to life American icon and self made millionaire. What I liked best about the book is it makes you feel like you can do it, when everyone else around you is telling you otherwise. I recommend the book to everyone starting out, thinking about a business and/or unsure if they should. Jake gives sounds advice and makes you realize that anyone can make it! Not to mention the guy cares enough to develop someone else's dream with $200,000 seed money!! Go Jake!

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