J4 Learning: How to Create Training That Works in the Digital Age


This book is a practical roadmap for creating employee training that actually works in this digital age. It is a mix of both theory and practice, developed from experience in training for thousands of organizations and from analyzing extensive academic and industry research.

Our goal is to show how to use training to “move the scorecard needle” on your business results in ...
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This book is a practical roadmap for creating employee training that actually works in this digital age. It is a mix of both theory and practice, developed from experience in training for thousands of organizations and from analyzing extensive academic and industry research.

Our goal is to show how to use training to “move the scorecard needle” on your business results in the most time-efficient and cost-effective way possible. To accomplish that, we do several things here:

1. Identify dysfunctional training processes that are common in organizations today.
2. Address the “disconnect” between current employee training practices and the realities of adult learning in today’s work environment.
3. Share research on instructional design that shows exactly how to maximize learning, retention, and transfer of knowledge to the workplace.
4. Identify a new role for the Training department in a digital age learning environment.

The approach we have identified is called J4 Learning—workplace training that is Just in time, Just as needed, Just enough, and Just right.

The “we” in this book represents the collective voice of the authors. Between us, we have over 50 combined years in the training industry. We have presented over 2,500 in-person training seminars, have appeared in hundreds of live satellite TV broadcasts, and have developed in excess of 1,000 online training programs. We have completed the transition from classroom training to nearly total e-learning delivery using online video. Along the way, we have had experience with early computer-based training (CBT) tools such as HyperCard, ToolBook, and Authorware, and now we deliver e-learning over the Web to all “six screens”—smartphones, tablets, PCs, portable media players, route handhelds, and TVs.

This book’s structure is consistent with the research on adult learning that it champions. We have organized the content into short chapters, each one dealing with a single learning point. The flow of the book is from fundamentals to details, as effective instructional design requires. Specific action steps are provided at the end of each chapter to help you move the needle on your training results.

Here is what we cover:

Part 1 introduces the current issues with workplace training, what we call the “Terrible Too’s.”

Part 2 discusses the overall value of training. It addresses the two most frequent questions concerning training.

Part 3 consolidates the relevant research on adult learning and applies it to workplace training.

Part 4 covers practical research in instructional design for workplace training.

Part 5 examines training deployment and delivery and evaluates the pros and cons of various media.

Part 6 explains how to create an effective training strategy.

Part 7 takes a big picture look at the future of training and explores the Training department’s potential new role at the center of an enterprise-wide unified communications architecture.

A reference section is included at the back of the book so that you can see the original sources for research that we footnote.

Throughout the text, for clarity we capitalize the word “Training” when it refers to the Training department itself. We use lowercase “training” when it refers to the general function of training or the actual learning activities.

As a training professional, you know that knowledge without action is just noise. That is why each chapter has a “To Do” section detailing how you can use the information in this book to move the scorecard needle on your training results.
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Product Details

  • ISBN-13: 9780985094904
  • Publisher: TotalComm Press
  • Publication date: 4/1/2012
  • Pages: 240
  • Sales rank: 1,480,828
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.51 (d)

Meet the Author

Dan Cooper is a founding partner and CEO of ej4, LLC, a video-based training provider headquartered in Kansas City. He has developed hundreds of computer-based and video training programs, and is a member of the Institute for Human Resources Technology Enabled Learning advisory board (HR.com).

Dan was recognized in 2011 by Training Magazine as a “Top Young Trainer” and currently serves on its editorial board. He also produces a monthly “Video 4 Results” video program for TrainingMag.com and writes a monthly training column for the site.

Ken Cooper is a founding partner of ej4, LLC. He has over 30 years of experience as a training consultant and speaker, has presented over 2,500 seminars, and has appeared in hundreds of live and recorded e-learning programs.

Ken is author of The Relational Enterprise, Effective Competency Modeling and Reporting, and BodyBusiness, all from the American Management Association. He has written hundreds of articles and white papers, and he has been published in Chief Learning Officer, Training, Trainer’s Workshop, The Corporate Board, and numerous other business publications.
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