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Posted November 26, 2013
This book actually DOES live up to the hype. Gary explains the mechanics of the different platforms, which is awesome. I'm more practical and hands-on, so general concepts still leave me confused when it comes time to implement. Thankfully, Gary backs up everything he says with visuals and case studies. But what's really incredible here is that he highlights what TO do and why it works - with examples - but also what NOT to do, along with ads that have made those mistakes.
All in all, very solid, practical road map to using the various platforms. I'll be using quite a few of these strategies with my own clients.
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Posted June 12, 2013
Posted August 28, 2013
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