Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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Overview

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the ...

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

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Overview

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work.

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Editorial Reviews

From Barnes & Noble

Every boxer and ring fan knows the setup sequence echoed in this book's title. Author Gary Vaynerchu (The Thank You Economy; Crush It!) thinks that winning combination can be applied to successfully connecting with customers; that is, by first engaging their attention and then making a direct, real impact on their purchasing choices. As an expert in the field, he also knows however that building these winning relationships in the ever-changing universe of social media can be dauntingly difficult. This book (which spotlights the author's power-punching prose style) explains in real world terms how to win over your customer and knock out your competitors.

Library Journal
In business, there's the jab—building solid customer relationships over time—and there's the right hook—clobbering an opponent with that well-placed product and campaign. Best-selling business writer Vaynerchuk argues that with the new social media, the jab-and-hook pattern is different. With a 150,000-copy first printing.
Library Journal
12/01/2013
Drawing on boxing terminology, digital marketing consultant Vaynerchuk (Crush It! Why Now Is the Time To Cash in on Your Passion; The Thank You Economy) likens the relationship between company and customer to that between dueling pugilists. The "jab" is the development of a relationship; the "right hook" is the delivery of a compelling advertisement that results in a purchase, a donation, or, at the very least, consumer relationships and knocks out competitors. Vaynerchuk argues that many companies land ineffectual punches by not tailoring their message to each of the Internet's most popular social media sites. Covered here are Facebook, Twitter, Pinterest, Instagram, and Tumblr, selected because according to Vaynerchuk, they have at least three to five years left in them. In chapters devoted to each of those sites, Vaynerchuk begins with a bulleted list of important facts, describes how to develop appropriate content for each platform, and critiques large companies' attempts to reach an audience; both successes and failures are presented. Each chapter contains a list of questions businesses should be asking when creating marketing content, with issues raised assembled on a concluding page. VERDICT Recommended for students of social media in all types of libraries.—Heidi Senior, Univ. of Portland Lib., OR
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Product Details

  • ISBN-13: 9780062273062
  • Publisher: HarperCollins Publishers
  • Publication date: 11/26/2013
  • Pages: 224
  • Sales rank: 26,163
  • Product dimensions: 7.70 (w) x 9.20 (h) x 0.90 (d)

Meet the Author

Gary Vaynerchuk

Gary Vaynerchuk is first and foremost a storytelling entrepreneur. He is also a New York Times bestselling author, and his digital consulting agency, VaynerMedia, works with Fortune 500 companies to develop digital and social media strategies and content. Businessweek selected him as one of the top twenty people every entrepreneur should follow, and CNN voted him one of the top twenty-five tech investors on Twitter. He lives in New York City, where he avidly roots for the New York Jets.

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Customer Reviews

Average Rating 4.5
( 6 )
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Sort by: Showing all of 6 Customer Reviews
  • Posted November 26, 2013

    This book actually DOES live up to the hype. Gary explains the m

    This book actually DOES live up to the hype. Gary explains the mechanics of the different platforms, which is awesome. I'm more practical and hands-on, so general concepts still leave me confused when it comes time to implement. Thankfully, Gary backs up everything he says with visuals and case studies. But what's really incredible here is that he highlights what TO do and why it works - with examples - but also what NOT to do, along with ads that have made those mistakes.

    All in all, very solid, practical road map to using the various platforms. I'll be using quite a few of these strategies with my own clients.

    7 out of 7 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 30, 2013

    Many books hint at what to do, but this book actually shows real

    Many books hint at what to do, but this book actually shows real world examples of what to do (and what NOT to do, as well). The book was easy to follow, and gave clear examples of what to do to help market in a smart way on today's social media.

    For some reason B&N won't let me create as pen name, and errors out, so I have to post 'anonymously.'

    Roland Denzel

    2 out of 2 people found this review helpful.

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  • Anonymous

    Posted February 2, 2014

    Insightful with great example

    Gary did a great job and packed very useful information into a quick read. I learned from it and look forward to implementing some of the lessons.

    1 out of 1 people found this review helpful.

    Was this review helpful? Yes  No   Report this review
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    Posted January 2, 2014

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    Posted January 7, 2014

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    Posted August 28, 2013

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