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From Barnes & Noble
Every boxer and ring fan knows the setup sequence echoed in this book's title. Author Gary Vaynerchu (The Thank You Economy; Crush It!) thinks that winning combination can be applied to successfully connecting with customers; that is, by first engaging their attention and then making a direct, real impact on their purchasing choices. As an expert in the field, he also knows however that building these winning relationships in the ever-changing universe of social media can be dauntingly difficult. This book (which spotlights the author's power-punching prose style) explains in real world terms how to win over your customer and knock out your competitors.