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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
     

Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World

4.3 6
by Gary Vaynerchuk
 

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New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that

Overview

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Editorial Reviews

Library Journal
12/01/2013
Drawing on boxing terminology, digital marketing consultant Vaynerchuk (Crush It! Why Now Is the Time To Cash in on Your Passion; The Thank You Economy) likens the relationship between company and customer to that between dueling pugilists. The "jab" is the development of a relationship; the "right hook" is the delivery of a compelling advertisement that results in a purchase, a donation, or, at the very least, consumer relationships and knocks out competitors. Vaynerchuk argues that many companies land ineffectual punches by not tailoring their message to each of the Internet's most popular social media sites. Covered here are Facebook, Twitter, Pinterest, Instagram, and Tumblr, selected because according to Vaynerchuk, they have at least three to five years left in them. In chapters devoted to each of those sites, Vaynerchuk begins with a bulleted list of important facts, describes how to develop appropriate content for each platform, and critiques large companies' attempts to reach an audience; both successes and failures are presented. Each chapter contains a list of questions businesses should be asking when creating marketing content, with issues raised assembled on a concluding page. VERDICT Recommended for students of social media in all types of libraries.—Heidi Senior, Univ. of Portland Lib., OR

Product Details

ISBN-13:
9780062273079
Publisher:
HarperCollins Publishers
Publication date:
11/26/2013
Sold by:
HARPERCOLLINS
Format:
NOOK Book
Pages:
224
Sales rank:
68,055
File size:
5 MB

Meet the Author

gary vay*ner*chuk has captured attention with his pioneering, multifaceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build his family’s local retail wine business into a national industry leader, Gary rapidly leveraged social media tools such as Twitter and Facebook to promote Wine Library TV, his video blog about wine. Gary has always had an early-to-market approach, launching Wine Library’s retail website in 1997 and Wine Library TV in February of 2006.  His lessons on social media, passion, transparency, and reactionary business are not to be missed!

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Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World 4.3 out of 5 based on 0 ratings. 6 reviews.
5figureaffiliate More than 1 year ago
This book actually DOES live up to the hype. Gary explains the mechanics of the different platforms, which is awesome. I'm more practical and hands-on, so general concepts still leave me confused when it comes time to implement. Thankfully, Gary backs up everything he says with visuals and case studies. But what's really incredible here is that he highlights what TO do and why it works - with examples - but also what NOT to do, along with ads that have made those mistakes. All in all, very solid, practical road map to using the various platforms. I'll be using quite a few of these strategies with my own clients.
Anonymous More than 1 year ago
Many books hint at what to do, but this book actually shows real world examples of what to do (and what NOT to do, as well). The book was easy to follow, and gave clear examples of what to do to help market in a smart way on today's social media. For some reason B&N won't let me create as pen name, and errors out, so I have to post 'anonymously.' Roland Denzel
Anonymous More than 1 year ago
Gary did a great job and packed very useful information into a quick read. I learned from it and look forward to implementing some of the lessons.
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