- Shopping Bag ( 0 items )
Want a NOOK? Explore Now
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.
Trout on Strategy:
Anonymous
Posted March 10, 2006
Trout has written an excellent guide on where an executive should place their strategic focus to drive a successful business. While it appears simple with its 8 strategies, the concepts and recommendations are powerful. The examples are strong, well known and easy to relate to. The strategies apply to small and large organizations alike. This book will make you think.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted August 3, 2004
Jack Trout made his name with straight, pithy talk about marketing. This book falls into the Trout tradition. Although some of his core points ¿ protect your differentiation, avoid jargon, focus tightly ¿ have been said before, frequently by him, he has a good salesman's way of making it seem fresh and exciting. A reminder of certain basic, important verities is often useful, no matter how established they are. Trout is best in intense doses and much of what he has to say here, while not complicated, is true, practical and useful. Any marketer who reads this book will learn something of value. We find it a worthwhile addition to the promoter's library as a motivational handbook, a memory jogger or a collection of short servings of solid advice.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Overview
From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students...