Jack Trout on Strategy [NOOK Book]

( 2 )

Overview

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students...

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Jack Trout on Strategy

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More About This Book

Overview

From the bestselling coauthor of Positioning--essential tactics for success in every marketing arena

With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever changed the way marketing strategy is done. In the more than two decades since then, he has remained at the forefront of marketing and strategic thinking. Written in response to the demands by Trout fans, acolytes, and students worldwide, this book brings together the key ideas from his substantial body of work in a quick-bite format.

Trout on Strategy:

  • Is an ideal introduction to the thinking of one of the century's most influential marketing innovators
  • Explores Trout's major themes, including survival, perception, differentiation, and more
  • Connects the dots in his major works and makes his ideas relevant to the biggest issues facing business today
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Product Details

  • ISBN-13: 9780071447287
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 3/18/2004
  • Sold by: Barnes & Noble
  • Format: eBook
  • Sales rank: 862,036
  • File size: 359 KB

Customer Reviews

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Sort by: Showing all of 2 Customer Reviews

  • Anonymous

    Posted March 10, 2006

    Powerful!

    Trout has written an excellent guide on where an executive should place their strategic focus to drive a successful business. While it appears simple with its 8 strategies, the concepts and recommendations are powerful. The examples are strong, well known and easy to relate to. The strategies apply to small and large organizations alike. This book will make you think.

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  • Anonymous

    Posted August 3, 2004

    Highly Recommended!

    Jack Trout made his name with straight, pithy talk about marketing. This book falls into the Trout tradition. Although some of his core points ¿ protect your differentiation, avoid jargon, focus tightly ¿ have been said before, frequently by him, he has a good salesman's way of making it seem fresh and exciting. A reminder of certain basic, important verities is often useful, no matter how established they are. Trout is best in intense doses and much of what he has to say here, while not complicated, is true, practical and useful. Any marketer who reads this book will learn something of value. We find it a worthwhile addition to the promoter's library as a motivational handbook, a memory jogger or a collection of short servings of solid advice.

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