James W. Robinson, author of Better Speeches in Ten Simple Steps, Doing Business in Vietnam, and After the Revolution (all from Prima), is a veteran speechwriter and political communicator who has worked for some of America's top business leaders and elected officials, including Ronald Reagan, former California governor George Deukmejian, and California attorney general Dan Lungren. From 1987 to 1993 he served as the trade representative for the governor of California and later as the state's world trade commissioner. His accomplishments include overseeing the establishment of California's five foreign trade and investment offices, including its Asian offices located in Tokyo and Hong Kong. Mr. Robinson is currently the vice president of public affairs for the American Trucking Association.
Jack Welch on Leadership: Executive Lessons from the Master CEOby James W. Robinson, Jack Welch, Jack Welch
Over the course of 20 years at the helm of General Electric, Jack Welch acquired a reputation as a master CEO without peer. With inspired leadership, he transformed GE from a stumbling giant into the most valuable, best-run company in the world. Now, as Welch's legendary career draws to a close, Prima's popular On Leadership series illuminates the secrets of the most admired leader in business. In this remarkable book, readers will discover a man who created a set of principles that enabled him to not only surmount obstacles in his youth but also to triumph in a brutal marketplace that destroys billion-dollar corporations in the blink on an eye. They will learn how to apply to their own lives and careers Welch's formula for success.
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