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Jan Tschichold: Master Typographer
     

Jan Tschichold: Master Typographer

by Cees W. De Jong
 

The most complete study ever of this major figure in modern graphic arts.
Few have left a deeper impression on the world of typography than Jan Tschichold (1902-1974), one of the most outstanding and influential designers of the twentieth century. Not only was he a master in his field, but he also lectured on the subject, wrote a number of highly influential

Overview

The most complete study ever of this major figure in modern graphic arts.
Few have left a deeper impression on the world of typography than Jan Tschichold (1902-1974), one of the most outstanding and influential designers of the twentieth century. Not only was he a master in his field, but he also lectured on the subject, wrote a number of highly influential books, and designed many classic typefaces, including the best-selling Sabon.
This substantial volume places Tschichold's vision firmly in the rich cultural and historical context of his era. In his introduction, Cees W. de Jong offers an overview of Tschichold's life and times, while the other contributors discuss the designer's major influences and innovations, including his seminal poster design, groundbreaking work with Penguin Books, and later reappropriation of classical typography.
Superbly illustrated with archive photographs and examples of Tschichold's work, the book confirms de Jong's assertion that "Tschichold's heritage lives on in the digital age, proving that he is among the greatest typographic designers ever, his influence still being visible in the world of typography to this day." The essays are by Jorre Both, Stefanie Burger, Martijn F. Le Coultre, Richard Doubleday, and Alston W. Purvis.

Editorial Reviews

Step Inside Design
“Pays homage to the legendary designer to ensure his legacy lives on…. A must for any design library.”
Communication Arts
“Jan Tschichold—Master Typographer’s large format, beautiful printing and illustrations let Tschichold’s work speak for itself.”
Library Journal

This large and lavish volume presents five essays covering various aspects of the life and work of 20th-century graphic design giant Jan Tschichold, from his championing of the "new typography" through his work in poster design to his return to classical principles for his later work, notably in designing for Penguin Books. De Jong, director of the Dutch firm V+K Design and Publishing, includes informative, complementary, and succinct texts, although no information is given on the authors' backgrounds. The illustrations, largely Tschichold's work as well as a number of archival photos of Tschichold, his family, and his circle, are beautifully presented. The time line and biographical details, including discussions of Tschichold's interaction with the Bauhaus and his difficulties in Nazi Germany, offer enough insight for readers unfamiliar with the story, while the perceptive discussions of the work and its significance will be of great interest to graphic arts professionals. Reasonably priced considering its size and quality, this book doesn't disappoint. Highly recommended for all graphic arts collections and a good choice for most academic and large public library collections.
—Mark Woodhouse

Product Details

ISBN-13:
9780500513989
Publisher:
Thames & Hudson
Publication date:
11/20/2008
Pages:
384
Product dimensions:
9.40(w) x 12.90(h) x 1.40(d)

Related Subjects

Meet the Author

Cees W. de Jong is a Dutch designer, publisher, and curator.

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