Jane Applegate's Strategies for Small Business Success

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As America's top small-business management expert, Jane Applegate has networked with thousands of outstanding entrepreneurs from coast to coast and written about them in her nationally syndicated column "Succeeding in Small Business." Now she shares her practical knowledge to help you avoid the pitfalls and tap the full potential of starting and running your own enterprise. This uniquely valuable guide is written in a lively, no-nonsense style and enriched by scores of interviews with people who have made being ...
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More About This Book

Overview

As America's top small-business management expert, Jane Applegate has networked with thousands of outstanding entrepreneurs from coast to coast and written about them in her nationally syndicated column "Succeeding in Small Business." Now she shares her practical knowledge to help you avoid the pitfalls and tap the full potential of starting and running your own enterprise. This uniquely valuable guide is written in a lively, no-nonsense style and enriched by scores of interviews with people who have made being their own bosses pay off in handsome profits. It offers exactly what you need to know to meet every challenge.

From the author of Succeeding in Small Business, comes an essential guide for the entrepreneur, tackling such key issues as how to boost sales through an innovative three-step marketing plan; how affordable technology can increase your business; how to deal with problem employees; and how to tap into the global marketplace.

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Product Details

  • ISBN-13: 9780452273528
  • Publisher: Penguin Group (USA) Incorporated
  • Publication date: 5/1/1995
  • Pages: 304
  • Product dimensions: 7.00 (w) x 5.00 (h) x 1.00 (d)

Table of Contents

Acknowledgments
Introduction
Sect. 1 People: First, Take Care of Yourself 1
Sect. 2 Marketing 34
Sect. 3 Tackling Tough Problems 82
Sect. 4 Getting Organized 97
Sect. 5 Innovative Management Styles 112
Sect. 6 Money 134
Sect. 7 Legal and Insurance Issues 185
Sect. 8 Family 206
Sect. 9 Going Global 228
Conclusion 247
Resource Section 252
Index 273
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