J. C. Leyendecker

( 7 )

Overview

One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator instantly recognizable icons, such as the New Year’s ...

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Overview

One of the most prolific and successful artists of the Golden Age of American Illustration, J. C. Leyendecker captivated audiences throughout the first half of the 20th century. Leyendecker is best known for his creation of the archetype of the fashionable American male with his advertisements for Arrow Collar. These images sold to an eager public the idea of a glamorous lifestyle, the bedrock upon which modern advertising was built. He also was the creator instantly recognizable icons, such as the New Year’s baby and Santa Claus, that are to this day an integral part of the lexicon of Americana and was commissioned to paint more Saturday Evening Post covers than any other artist.

 

Leyendecker lived for most of his adult life with Charles Beach, the Arrow Collar Man, on whom the stylish men in his artwork were modeled.

 

The first book about the artist in more than 30 years, J. C. Leyendecker features his masterworks, rare paintings, studies, and other artwork, including the 322 covers he did for the Post. With a revealing text that delves into both his artistic evolution and personal life, J. C. Leyendecker restores this iconic image maker’s rightful position in the pantheon of great American artists.

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Product Details

  • ISBN-13: 9780810995215
  • Publisher: Abrams, Harry N., Inc.
  • Publication date: 11/1/2008
  • Pages: 256
  • Sales rank: 462,865
  • Product dimensions: 9.80 (w) x 11.30 (h) x 1.00 (d)

Meet the Author

Laurence S. Cutler is an architect, author, and the chairman and co-founder of the National Museum of American Illustration.  Judy Goffman Cutler is an art dealer, author, owner of the American Illustrators Gallery in New York, and a co-founder of the National Museum of American Illustration. The Cutlers live in Newport, Rhode Island.

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Table of Contents

The Golden Age of American Illustration 13

The Leyendecker Life 19

The Leyendecker Look 55

The Art of Advertising in a Product-Oriented Society 71

Master of the Magazine Cover 100

Book Illustration 212

Posters: The People's Art 224

Leyendecker and the American Imagists: A Historical Perspective 229

Chronology 242

Notes 247

Selected Bibliography 248

Index 254

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Customer Reviews

Average Rating 4
( 7 )
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Sort by: Showing all of 7 Customer Reviews
  • Posted September 2, 2010

    more from this reviewer

    Illustration as Art as Illustration

    Joseph Christian Leyendecker (March 23, 1874 - July 25, 1951) holds the position as the most important American illustrator of his time, a position he firmly held until his successor Norman Rockwell ((February 3, 1894 - November 8, 1978) replaced him in the late 30s early 40s. His posters, book and advertising illustrations won him a vast following for his ability to capture the mood, the style and the joie de vivre of the American public. His illustrations of magazine and catalogs of the Arrow Shirt Collection (the trade name was 'The Arrow Collar Man') made his illustrations immediately recognizable not only in this country but around the world. He was responsible for over 300 cover illustrations of the popular Saturday Evening Post earning him the distinction of being the country's most well read magazine's art Tsar.

    This very well designed book is rich with reproductions of Leydendecker's work. Spending time with the images he created for the Arrow Collar title makes us aware of the degree of sexual attention he gave the American male. This aspect of Leydendecker's work is not significantly touched on in this particular book, nor is much attention paid to his private life. Historically the volume is correct and the devotion of the page space to art is commendable. Though the written aspects of the book by Laurence and Judy Cutler add significance to the importance of this artist, there is too much left unsaid. Perhaps another biography of this reclusive artist icon of the 1020s will surface. Until that time, this book is well worth adding to the library of art books.
    Grady Harp

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  • Posted May 2, 2009

    A book that entertainly connects the dots to the major painters during the burgeoning modern era of commercial illustration can be found in the biography of L.C. Leyendecker

    First and foremost when you read a book about an illustrator the first thing you want is plenty of quality illustrations. This book does not disappoint in that area. This is a coffee table size book so the illustration are of suffcient size to be fully appreciated. The color and quality are first rate.

    Most students of illustration will know Norman Rockwell and his contributions to the Saturday Evening Post. However, this biography sets the record straight about the real innovator. It goes a long way to put the spotlight back on Leydecker and his influence on illustrators including Rockwell.

    There is a balance of personal accounts of his family,love life and his handling of fame and riches against his professional accomplishments. The writers, L. and J Cutler have done wonderful job in telling the story of Leydecker and his contribution to commercial art in the 20th century.

    Was this review helpful? Yes  No   Report this review
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    Posted May 1, 2010

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    Posted October 26, 2009

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    Posted October 23, 2008

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    Posted October 17, 2008

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