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From Barnes & Noble
We all live by selling something and we all soon learn that selling is not as simple as it first seems. Super salesman/author Jeffrey Gitomer (Little Book of Leadership; Little Red Book of Selling) has made a healthy living by understanding selling strategies and buyers' minds. In his latest opus, he lays down 21 and a half unbreakable laws that he insists persuasively are the rock solid foundations of successful selling. The ultimate meta-sales pitch.