The Jelly Effect: How to Make Your Communication Stick [NOOK Book]

Overview

Like throwing jelly at a wall, poor communication never sticks.

Too much information and not enough relevance is a problem that pervades almost all business communication. So what's the answer? More relevance and a lot less jelly.

The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be...

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The Jelly Effect: How to Make Your Communication Stick

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Overview

Like throwing jelly at a wall, poor communication never sticks.

Too much information and not enough relevance is a problem that pervades almost all business communication. So what's the answer? More relevance and a lot less jelly.

The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business. Imagine how effective you'd be if you communicated only what was relevant 100 percent of the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions. The benefits would be endless.

The Jelly Effect will show you how to get the best out of any situation, whether you're speaking to an individual or a group, formally or informally, inside or outside your organisation. By the time you close the final page of this book, you will be armed with practical, proven techniques that will help you be more effective in all your business dealings.

"Andy Bounds taught me more about effective presenting than a lady who’d previously taught two US presidents."

Drayton Bird, chairman of Drayton Bird Partnership and world leading authority on direct marketing

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Editorial Reviews

From the Publisher
“…good simple tips on subjects like networking, sales and presentations…” (Edge, September 2007)

"This interesting book is much more serious than the title suggests.” (Modus Operandi, Spring 2008)

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Product Details

  • ISBN-13: 9781907293207
  • Publisher: Wiley
  • Publication date: 1/19/2010
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 256
  • Sales rank: 1,117,767
  • Product dimensions: 6.06 (w) x 9.18 (h) x 0.63 (d)
  • File size: 3 MB

Meet the Author

Andy Bounds is an expert at showing organisations how to make their communication work. His unique slant on communication stems from the fact that his mother is blind, giving him a lifetime of explaining things from someone else's point of view.

Andy shares this unique knowledge with companies and conference audiences all over the world, and it's helped thousands of businesses win significant sums of money by teaching tem what to say so that their clients feel comfortable, helped and - most importantly - 'keen to buy'.

One of Andy's clients recently described his advice as, "Annoyingly simple. I could have thought of everything you've just said, But I didn't. And neither has anyone else I've ever met."www.andybounds.com , www.jellyeffect.com

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Table of Contents


Acknowledgements     xi
Who am I to tell you how to communicate?     xiii
The best way for you to read this book     1
Why 'the Jelly Effect'?     5
The AFTERs     9
Networking     21
How to sell more     89
Referrals     133
Presentations     179
Avoiding 'the Green Corridor of Doom'     227
And if you want even more help...     231
Index     233
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Sort by: Showing 1 Customer Reviews
  • Posted February 21, 2011

    Brilliant!

    Buy It!

    Andy doesn't outline a series of lofty, pie-in-the-sky models for you to figure out. His advice is practical, easy to understand and can be implemented IMMEDIATELY.

    I was lucky enough to attend a session that Andy conducted at our work place. With the exception of MY salary, it was the best money my company has ever spent. We have worked with over a dozen consultants in the past three years and our department has little to show for the thousands we paid to them.

    All we needed was one day with Andy and a little time to practice his recommendations. And all you'll need is this book.

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