The Jenny Craig Story: How One Woman Changes Millions of Lives

Overview

"Overflowing with touchstones about life, career success, and health, this not-to-be-missed book offers a rare portrait of the woman behind the company. Here, the author recounts her childhood in Depression-era New Orleans, and how her father instilled in her the core values of hard work and sacrifice. You'll also trace Craig's early career, from the opening of her first gym to the realization of her vision: a weight-management program that introduced nutritional guidance, behavior modification, and foods." "The Jenny Craig Story chronicles how
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Overview

"Overflowing with touchstones about life, career success, and health, this not-to-be-missed book offers a rare portrait of the woman behind the company. Here, the author recounts her childhood in Depression-era New Orleans, and how her father instilled in her the core values of hard work and sacrifice. You'll also trace Craig's early career, from the opening of her first gym to the realization of her vision: a weight-management program that introduced nutritional guidance, behavior modification, and foods." "The Jenny Craig Story chronicles how Jenny Craig, Inc., got its start in Australia with nine centers - and how, after Craig's return to America, the company flourished despite relentless competition. Page after page, the author shares her hard-won wisdom in all areas of her business - from hiring consultants for the weight-loss centers, to succession planning. You'll also see first-hand how Craig dealt with the numerous obstacles in her path, including lawsuits, stringent FTC guidelines, and her own serious illness." Whether or not you have struggled with your weight, The Jenny Craig Story will demonstrate how the right values - and the right attitude - can take your career and personal life in a positive direction.
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Editorial Reviews

From the Publisher
“…simply told, with some well applied gloss … an inspiring story of third age entrepreneurial energy.” (Business Eye, 1 May 2004)
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Product Details

  • ISBN-13: 9780471708964
  • Publisher: Wiley
  • Publication date: 5/4/2005
  • Edition number: 1
  • Pages: 211
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.47 (d)

Meet the Author

JENNY CRAIG, founder of the eponymous weight-loss centers, is well known to many people from her appearances in ads for her company. She began working in the weight-management industry when she was trying to lose weight gained during pregnancy. She went on to work as a top executive for a chain of centers that was sold to NutriSystem, then, along with her husband Sid, relaunched Jenny Craig Systems in Australia–bringing it back to the United States in the mid-1980s. Today, Jenny Craig, Inc., is one of the largest weight-management companies in the world.

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Table of Contents

Introduction.

Chapter 1. Early Years.

Chapter 2. First Foray into Entrepreneurship.

Chapter 3. Researching New Franchise Opportunities.

Chapter 4. Negotiating a Buyout.

Chapter 5. The Beginning of Jenny Craig, Inc.

Chapter 6. Starting Over: Back in the U.S.

Chapter 7. Health Troubles and Legal Problems.

Chapter 8. The Challenge of Succession Planning.

Chapter 9. Moving On and Looking Ahead.

Final Thoughts.

Acknowledgments.

Index.

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